Self-regulation and new challenges in deceptive advertising
In the advertising sector, self-regulation organizations or adherence to codes of conduct are excellent initiatives that allow companies to establish a relationship of trust with all stakeholders: consumers, employees, customers, suppliers … The role of an agency of Sector self-regulation is, fundamentally, to avoid and resolve conflicts that may arise, in this case, in the field of advertising.
A Catalan self-regulation body would allow us to get closer to our reality, both of companies and consumers, with the advantages of understanding perfectly the needs, problems and possible solutions applicable in our country.
Many are the new challenges we face in deceptive advertising: influencers, online gaming, distribution platforms, social networks … but we can trust that we will find the right answers to protect consumers.
* Ricard Castellet is director of Tecnolawyer digital law consulting