June 15, 2021

The acceleration of the online super of second-hand cars



They call it the “Amazon” of second-hand cars – “or good hand,” as they prefer to say it – and it is making good progress. Born just five years ago, has already managed to invoice 120 million euros in the first half of the year. Only last August it sold more than 600 vehicles. Its founders, young entrepreneurs Pablo Fernández and Carlos Rivera, assure that the Covid has not only not harmed their business, but has continued to grow even in full confinement. A rebound that they explain by the fact that traditional dealerships were closed and that they also attribute to the greater number of people who have opted for the private vehicle to reduce the risk of contagion.

Fernández and Rivera are related to the banking and automotive sectors, as well as being former consultants for the Boston Consulting Group. Your proposal in Clicars is 100% digital, without brand limitations and with home delivery in 48 hours, with a one-year guarantee and the possibility of a 100% refund of the amount paid if the used vehicle has a defect or is not to the customer’s taste within the first 15 days of use or after 1,000 km. As both Pablo Fernández and Carlos Rivera explain, the client can also visit the 40,000-square-meter logistics center that the firm has in the Madrid neighborhood of Villaverde, to look at, test and purchase the vehicles. A space in which cars are subjected to a complete review and reconditioning before going to your catalog.

In the words of Pablo Fernández, co-founder of Clicars, “we are a technology company that sells cars, not a car dealer that uses technology.” In this regard, both Fernández and Rivera point out that the client is advised by the Clicars team throughout the process and emphasize that their priority is “listening to the client.”

A team that already has 180 people with very technical profiles, most of them from the automotive, marketing and technology sectors. In parallel, the management of the firm has become more sophisticated, introducing new profiles within the management committee. According to Carlos Rivera, one of the most important tasks falls on the customer service department, which analyzes satisfaction surveys. An essential axis in the following goal of this startup: sell 10,000 vehicles monthly by spring 2021 and finish this year as leaders in Spain.


But what is the Clicars customer profile? Rivera points out that its users are 80% urbanites, with an average age of 40 years: 60% men and 40% women. Half of all of them finance up to 80% of the vehicle, through entities with which this portal has agreements such as BBVA, Banco Santander or Cetelem. Specifically, this particular “super” can move up to 50 million euros in loans.

In any case, Fernández points out that the immediate future of Clicars is to “consolidate ourselves in Spain”. In his opinion, “the companies that are successful are those that focus on something specific”, so they are committed to sustainable growth. On the other hand, the co-founder of Clicars, Pablo Fernández, became part of the “Country Team” initiative, together with business leaders such as Botín or Pablo Isla to advise the Government.

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