The 38th Canary Islands Music Festival closes with a surplus

The Chinese pianist Lang Lang, in the Chamber Hall of the Alfredo Kraus Auditorium, where he gave a master class for students, prior to his concert. / JUAN CARLOS ALONSO

The two cancellations, a "prudent" income forecast and the good response from the public were key, according to Jorge Perdigón

Victoriano Suarez Alamo

The 38th Canary Islands Music Festival took place
between January 12 and February 16the harshest period of the sixth wave of the covid-19 pandemic in Spain, despite the fact that it is about to close its accounts with
a surplus that will be around 200,000 eurosadvances its director, Jorge Perdigón.

Three weeks before the Festival starts, the
Gothenburg Orchestra He decided to cancel his participation, for fear of the international health situation due to the pandemic. Three days before playing, the
Tenerife Symphony Orchestra he had to cancel due to contagion from several of his soloists. These losses, despite the incorporation of Lang Lang at the last minute, were key to generating this surplus.

Another capital element is added. «
We were careful not to get into trouble. The initial revenue forecast was conservative. When we started selling subscriptions, in October, we were in a phase of the pandemic that allowed us about
capacity of 75%. Until December it was changed several times and days before the Festival started, up to five or six times. This implied changes in capacity, according to the islands. But we were careful and
we never sold more than 55% of the capacityso as not to have to return tickets already sold if the phase was changed again, ”explains Perdigón.

The summer experience

He acknowledges that, although it was a
"very complicated" editing due to a sixth wave of unbridled infections, the former lyrical singer and palmero manager says that he was more concerned about the 37th edition, which was held last summer.

"We had the experience and that made us be on alert at all times," he confesses.

During the 37th edition,
in Gran Canaria recorded a total of
4,527 spectatorsin front of the
3,303 from Tenerife. In the delivery of the winter of this 2022, in Gran Canaria the
8,864 spectatorswhile in Tenerife they were
6,768. "If we add the non-capital islands, we enter the 20,000 spectators, which are the figures prior to the pandemic," says Perdigón.

With reduced capacity, on some islands below 50%, Jorge Perdigón points out that in
La Palma, La Gomera and La Palma, for example, all the tickets that were put up for sale were sold.

a satisfied public

“I think the public was happy. What I have perceived most is a need that did not exist before. People were clear that they wanted to attend the concerts no matter what.
They seemed to them something unique and they were very grateful», comments the director of the festival organized by the Government of the Canary Islands.

The 38th Music Festival had a budget of
€2.3 million. held a total of
61 concertswhich do not include those cancelled.

They developed in
28 spaces of the eight islands and reserved a total of
1,686 hotel rooms for technicians and musicians (without the cancellations it would have been 350 more). Purchased a total of
1,914 inter-island bills.

Soloists and chamber music

For the last edition, Jorge Perdigón opted for a Canary Islands Music Festival in which chamber music and great soloists predominated, since the uncertainty due to the health situation did not invite them to bet on the great symphony orchestras, one of the signs identity of this event.

"As happened with
Dudamel in the 37th edition, this year we have positioned ourselves very well at the national level with soloists such as
Lang Lang, Anne-Sophie Mutter or Javier Camarena, among others. They have also helped us to attract new audiences, especially with Lang Lang, who is a worldwide phenomenon on the Internet”, acknowledges the manager from La Palma.

Of the
39th Edition, Jorge Perdigón hardly advances some details. "It will be held between
January 12 and February 12. We continue on the path of the last 7 or 8 years with the presence of
great pianists like Maria Joao Pires, Martha Argerich, Mitsuko Uchida, Lang Lang or Sokolov. We have
five orchestras with full line-up and two chamber orchestras», forward.

Among the novelties that it is considering is creating
«a specific subscription» for chamber music for the evenings planned for the Teatro Pérez Galdós in the capital of Gran Canaria and in Santa Cruz de Tenerife, at the Teatro Guimerá.

Source link