October 30, 2020

Telefónica appoints new president in Brazil's subsidiary and strengthens parent company | Economy

Telefónica appoints new president in Brazil's subsidiary and strengthens parent company | Economy


The board of directors of Telephone has approved changes that affect both its global division and the Brazilian subsidiary. Eduardo Navarro, CEO of Telefónica Brasil, will be global director of communication, brand, public affairs and sustainability. Christian Gebara, now director of operations and until now second of Navarro, will be from January 1 the executive president in Brazil.

Eduardo Navarro, in his new responsibility, will depend on different directions, including communication, institutional marketing, sponsorship and corporate ethics. José María Álvarez-Pallete, president of Telefónica, said last night in a statement that "his long experience and deep knowledge of the company – where he has worked in almost all places and businesses – make him the ideal person to integrate and promote the strategy established in the company's new global program. " Navarro will also continue to be linked to the company in Brazil as chairman of its board of directors.

As for Christian Gebara, the new president of the Brazilian subsidiary, he has worked at the company since 2006, first in Spain and since 2011, in Brazil, where until now he was responsible for all business, operational and innovation areas. "We are confident that Christian Gebara will do a great job as CEO of our operation in Brazil, following the path of success that has been built over the last few years," Álvarez-Pallete said in the statement.

Eduardo Navarro
Eduardo Navarro

For its part, the current director of corporate communication, José Luis Gómez-Navarro, will report directly to the president and will be dedicated to addressing "the new challenges of a global nature" facing Telefónica and the telecommunications sector. "During the last two years, José Luis has promoted the transformation of a key area for the company," says the company.

In addition, the board of Fundación Telefónica will appoint Carmen Morenés as the general director of said foundation.

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