January 22, 2021

Telefnica presents strategic alliances with El Corte Ingls, Iberia and Twitter for the launch of Movistar Home – La Provincia

Telefnica presents strategic alliances with El Corte Ingls, Iberia and Twitter for the launch of Movistar Home - La Provincia


Telefónica has presented today thestrategic alliances with El Corte Inglés, Iberia and Twitterto incorporate new features to Movistar Home, your device for home with theartificial intelligence of Auraincorporated in all its services and equipped with a screen for users to manage the contents of Movistar + as well as the communications and connectivity of said device.

During the presentation on the set of Late Motiv, Emilio Gayo, president of Telefónica Spain, said that "Movistar Home represents another step in the evolution of the Fusion offer, where Artificial Intelligence is already becoming a reality for the client. Is anew device that reinvents the experience of our customersat home, an evolution that Movistar intends to lead ".

For his part, Chema Alonso, Chief Data Officer of Telefónica, stressed that "now with Movistar Home, Aura wants to create new experiences in the home and for this we are already working with important players taking advantage of the differential value of having the screen and the connection with the television service, with the launch of thenew features of Movistar Homeprogress is being made in the creation of an ecosystem in which the main companies of the sector are present ".

As of November 15, customers who have pre-booked through the web (www.movistar.es/movistarhome) will begin to receive the device in their homes. Subsequently, a campaign will be launched at Christmas, during which, thedevice at a price of 79 euros. Movistar Home will be available on all Movistar channels (Tiendas, movistar.es and 1004). The operator will offer the possibility of financing the device in 12 or 24 months, which means that for 6.98 euros per month or 3, 68 euros per month, respectively, you can enjoy Movistar Home.

Regarding the functionalities, from the first day the user will enjoy services to manage the contents of Movistar + as well as communications and home connectivity. In particular, you can forget about the remote control, always find relevant content to see, never miss a content that interests you, replace the landline and manage Wi-Fi connectivity.

Eight inch screen

Thanks to its 8-inch screen, Movistar Home will also incorporate new features in the coming months in Spain to expand the possibilities of the device at home through collaboration with leading companies with strong local presence such as El Corte Inglés, Iberia and Twitter.

In this way, Telefónica will incorporate a service to Movistar Home that will allow the user to discover, in El Corte Inglés,products related to the contentsthat are being issued and available in a specific dynamic catalog.

Likewise, to create new experiences, Movistar Home integrates the best of conversation and television interaction on Twitter. In particular the user will be shown the most relevant that is being commented on Twitter while viewing a certain content.

Another functionality that will be incorporated at the end of the year is the possibility for the user to consult information and make other arrangements regarding theIberia flights, as the beginning of a new digital experience with the airline.

To complete the new possibilities that will come with Movistar Home at the end of the year, an interactive vocal question and answer game will be offered that will turn the device into a platform for family games.

The ability to interact with Movistar +, offered by Movistar Home, completes and makes unique the experience of more than four million customers of pay television, which canenjoy all the soccer, of the sports that generate the most interest, such as Formula 1 or basketball, a catalog of thousands of fiction titles and the original production contents of Movistar +, which continue to achieve successes such as the recent Ondas awards.

In this way Movistar Home is constituted as a device that reinvents the home and consolidates the creation of an ecosystem in which the main companies of the sector participate.

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