LaLiga has become the new sponsor of the Davis Cup of the Kosmos Group, which is chaired by the FC Barcelona player, Gerard Piqué. The football organization led by Javier Tebas will be one of the important partners along with other major brands such as beIN Sports, in the final phases of 2019 and 2020.
This new business alliance between Tebas and Piqué has surprised many, since In the world of football, both do not have as good a relationship as in business, since the Catalan defender has criticized LaLiga more than once, and in particular the figure of Thebes.
One of the most memorable backgrounds and that Piqué starred in was in 2017 when the player left to the locker room after a tie of the Barça in Villarreal protesting by the arbitral action and pointing to Tebas as responsible.
LaLiga is a benchmark in sports and entertainment worldwide, with an audience of 2,700 million viewers in nearly 200 countries. Further, the contract signed by Tebas and Piqué contemplates a possibility to extend the sponsorship to future final phases.