"This is about money and power. It is as if Coca-Cola and its distributor had an agreement that went well for both parties until Coca-Cola thinks ‘I am just right and my distributor is at Ferrari’ and decides to change the model and start distributing it himself". This is how Iván Cabeza, managing partner of Laudem Partners and an expert in the Barça economy, sums up the earthquake that has shaken the world of football. "Football is owned by the clubs, fans, partners and owners, not by a third party that organizes and has not sought solutions. The clubs have made a living", agrees Marc Ciria, financier and general manager at Diagonal Inversiones. .