Spaniards bought over the Internet a value of 39.243 million euros in 2018, 29% more than the previous year, growth that exceeds by more than three points that of the year 2017, which was 25.7%, according to data from the National Commission of Markets and Competition (CNMC).
Only the turnover of the last quarter of the year, which accumulate the "Cyber Monday" at the beginning of December and Christmas shopping, added 10,820 million euros, 26.9% more than a year before and that is the largest turnover quarterly since records exist, according to the report published today by the supervising body. These data predict a meteoric growth for 2019.
By activity segments, during the last quarter of 2018, the sectors with the highest revenues were travel agencies and tour operators, with 11.5% of total turnover; air transport, with 8.6%, and clothing, in third place, with 6.8%.
Gambling and betting occupied the fourth place, with 4%, followed by artistic, sports and recreational shows (3.4%); hotels and similar accommodations (3.3%), land transport of travelers (3.3%); direct marketing (3.2%); subscription of television channels (3%) and appliances, image and sound (2.2%).
Between October and December of last year, quarter marked by the Christmas campaign, more than 205 million operations were registered, 33.2% more.
The segments that generated the most volume of operations were the land transport of passengers (7.6%); games of chance and betting (6.2%); discs, books, newspapers and stationery (5.4%) and clothing (5.2%).
Operational e-commerce pages in Spain accounted for 49.2% of revenues in the fourth quarter of 2018, while the remaining 50.7% corresponded to purchases originating in Spain made to e-commerce websites abroad.
The net external balance (the difference between what is purchased from abroad to Spanish websites and what is purchased from Spain abroad) showed a deficit of 3,726 million euros in 2018, 21% more than in the fourth quarter of 2008. 2017
By number of transactions, 41.1% of purchases are registered on Spanish websites and 59% on websites abroad. 95% of purchases from Spain abroad go to the European Union and 2% to the United States. On the other hand, purchases from the European Union accounted for the largest part of the volume of business of websites in Spain, with 70% of the total. Behind were the Central Europe, the Middle East and Africa (10.2%); Latin America (7.2%) and the Asia Pacific region (6%).
. (tagsToTranslate) h. huntsman