"El Embarcadero", the new series of the creators of "La Casa de Papel", starred today one of the great moments of the Mipcom audiovisual market forum, where this edition of Spain has assumed a prominent role with several experts and professionals in the panels of international trends.
The first episode of "The Embarcadero" -a co-production of Movistar +, Atresmedia Studios and Vancouver Media created by Álex Pina and Esther Martínez- was presented at the Palais des Festivals in Cannes, where world expectation was highest after the success of "La Casa" de Papel ", the most-watched non-English-speaking series by Netflix.
"There is more fear, especially for not making a fool of yourself and not letting people down." Although our bar and level of work is very high, every time you heard about the news from the fans of "La Casa," it was scary, he confessed. to Efe Martínez.
With Álvaro Morte, protagonist of the previous production, Verónica Sánchez ("Los Serrano") and Irene Arco ("Without Identity") in the main roles, Pina and Martínez have built on this occasion a series full of emotions about a woman who discovers , after the suicide of her husband, he was leading a double life.
"It's an emotional series with the constants of Vancouver Media: moral ambiguity, trying to break prejudices to tell something as controversial as the story of a polygamist, without judging anyone, with brutal honesty," said Pina.
Morte, in Óscar's skin, embodies a man tormented by love towards two women, but with a particular vision that forces the viewer to look in the mirror and wonder if the action that will change the lives of three people is actually so bad how it looks
"It was very difficult to throw a different view of a story of infidelity that we have seen told in a thousand ways in the last fifty years of fiction, it took us many months to turn it around and put our DNA," said Pina.
The project began to take shape before "La Casa de Papel" was aired on Netflix and its milestone created a new path for Spanish fiction.
"I have offers out there, the series opened many doors for me abroad, but I wanted to stay in. I have not overshadowed myself thinking about what comes from abroad Today, in Spain we have the best of the best, I do not want to seem pretentious , but there is a quality ", defended Morte, received in Cannes as a star.
Together with them, the national audiovisual sector boasted of its good time with Pere Vila, director of technology, innovation and information systems at RTVE, and Javier Méndez Zori, Mediapro content director, among the handful of speakers involved in the conferences of trends that the Mipcom offers to specialists.
Vila presented LOVEStv as an alternative example to services such as Netflix, while Méndez Zori talked about the management of talents in Mediapro within the national scene, where the creation of his own school of writers has been one of the proposals to find new creators, before a growing demand.
In parallel, the Spanish pavilion at the fair, where many of the country's producers meet with potential customers from around the world, overflows this year of visits.
"We are delighted, we see the fruit of the visibility that fiction is giving to Spanish companies with great international successes that have made global distributors focus on the Spanish product," said Director of Cultural Industries of Icex, Pablo Conde.
For Gonzalo Sagardía, CEO at Onza Distribution and producer of series such as "El Ministerio del Tiempo", "Spain is making a fiction with a very good value for money production with stories that are triumphing all over the world".
"I think that within Spanish budgets we are going to move along the same lines, traditional television is not going to increase them, on platforms there are examples, but where I think there are possibilities of budgetary jumps is in co-productions," Sagardía said. .
Onza presents at this Mipcom, which ends on Thursday, "Pequeñas Coincidencias", the first Spanish fiction not produced with a chain, which Sagardía hopes will allow them to control the total rights and enjoy greater benefits, especially if they achieve sell directly to an international customer.