The most famous boy band of the moment temporarily breaks up. They have announced it during an anniversary dinner held last Monday, June 13, when they commemorated their nine-year career. The Big Hit Music company brought its seven members together in 2010 and made them debut three years later, in 2013, with the single album 2 Cool 4 Skool. Each of the artists will resume their career separately for a while. “We have lost our way and we just want to take some time to think,” they said at the event.
Who cares about the Grammys?
The band had just released a new compilation album, Proof, made up of three albums that cover their career from their beginnings to the premiere of Butter, their last single released in July 2021. B“TS stayed active to interact with their fans in 2020 and 2021 in the midst of the COVID-19 pandemic, and achieved dazzling results to establish themselves as the best world artists”, they highlighted.
The K-pop band returned with Butter to conquer the US charts with their fourth number one in just nine months. Since the Jackson 5 in 1970, no other group has managed to debut at number one so many times in such a short time. In addition, they have had four number one albums in the US in less than two years, something that only The Beatles achieved between 1995 and 1996.
According to some experts, behind these achievements lies a strategy to manipulate the most important measurement system in the music industry. It consists of including digital copies of their albums in merchandising items or publishing several videos of the same song.
BTS has been considered by Time magazine and Forbes as one of the most powerful bands on the planet. In 2018, the group gave a speech at the United Nations General Assembly and opened the France-Korea Friendship Concert: Echoes of Korean Music in Paris in front of 400 officials, including South Korean President Moon Jae-in.
Although the cultural medals are awarded to people with more than 15 years of achievement, the president of South Korea presented its seven members with the Order of Cultural Merit for their role in expanding the Korean language and culture. Just a week ago, Joe Biden invited BTS to visit the White House to talk about inclusion, hate crimes against the Asian community, and celebrate Asian Heritage Month in this country.