Have you ever stopped to count how many applications you have installed on your mobile? The lucky ones can give themselves with a song in the teeth, since they compete in a gigantic market. In Google Play there are more than two and a half million applications, although the figure has been reduced considerably in the last year, according to data from the company App Brain. Apple has the second most complete store in the market, but it has also reduced its volume in 2018.
After the fever of mobile platforms, both companies have decided to focus on quality at the expense of quantity. And it is increasingly easy to find applications with absurd functionalities or that are directly useless. Various creative studios and comic groups have decided to promote non-existent platforms to criticize the increasingly extravagant solutions that we can install on our devices.
Poof is an application that is deleted from your phone 24 hours after you have installed it. If it does not seem enough, you can download its Pro version, "Relapse", which causes the application to reappear at random intervals. Its creators define it as "the perfect companion for the capacity of modern attention".
Despite the tendency towards the ephemeral on which companies such as Snapchat have risen, Poof is nothing more than a joke. Those who have been tempted to download it should know that this initiative is only an advertising campaign that aims to satirize the most superfluous solutions that has brought the fever of mobile applications. The parody is the work of Moonbase, a creative studio based in San Francisco that has carried out other similar initiatives.
- Why has not anyone rated this curb?
This is the case of Jotly, a supposed mobile application capable of qualifying anything: a car, a restaurant and a person, but also a glass, a parking meter, a slide … As advertised in your promotional video, in Jotly you can even rate the best Places to hide in the city.
With this campaign, they intended to criticize the tendency of so many technological companies to include scoring systems on their platforms. The joke was collected by all kinds of technological means; Even The Wall Street Journal echoed the initiative. He was so successful that a development company wanted to make it happen and built the platform.
- They are calling me, then we talk
In this same line, and with the intention of reflecting on the implications of technology in society, Moonbase designed the Tickle advertising campaign, a fictitious application that simulates a phone call when you touch your terminal in a certain way to be able to escape from uncomfortable situations. As happened with Jotly, some media outlets presented it as a real initiative and the waiting list of interested parties in downloading the nonexistent application surpasses the 15,000 registered.
- Train your sexual skills with your mobile
Lickster is also part of the list of ghost applications that are born under the framework of an advertising campaign with which to laugh at the proliferation of absurd solutions for our lives. The parody, work of the comedy trio The Kloonx, promotes a platform that teaches to practice oral sex to the rhythm of the dance games that can still be found in many recreational machine stores.
The application shows the image of a vagina on which arrows are appearing with the address in which the user must drag the language, while still licking the screen of the phone. The supposed application assesses its performance taking into account parameters such as the pressure or the speed of each action.