The phenomenon of shopping tourism, measured only on the basis of transactions tax free (without taxes), it represented a business of almost 70,000 million dollars (62,000 million euros) in 2017 around the world, a figure that in all likelihood will have been exceeded by 2018. And, although a priori it might seem strange, the The sector with the most sales, more than a third of the total, is that of perfumery, followed by alcoholic beverages and clothing. They are data of Duty Free World Council, an international organization of companies dedicated to this business, contained in the Dossier Travel Retail, the sixth continent, produced by Modaes.es and Value Retail, the company that owns the Las Rozas Village and La Roca Village, two of the most important shopping destinations in Spain.
"Fashion represents around 3% of Spain's GDP and tourism, around 15%, if we manage to bring both sectors together, what we can do has no limit," said Elena Foguet, business director of Value Retail, which in addition to the centers of Madrid and Barcelona, manages nine other Villages in the main European capitals and in two Chinese cities. "The retail (retail) must be in the tourism strategy of any city or company in the world, "he said in the presentation, before representatives of tourism, commercial and institutions like the City of Madrid, giving as an example the stores Harrod's in London or Bon Marché in Paris.
The dossier is based on data such as that in the year of the year 148 million tourists traveled around the world, 18% of the world population, with an expenditure of around 1.5 trillion dollars, according to the World Tourism Organization (UNWTO), dependent on the UN. Within this immense cake is shopping tourism, a phenomenon that UNWTO itself admits is difficult to quantify. One of the ways to do this is through purchases made in establishments duty or tax free, free of taxes.
This is what Duty Free World Council (DFWC) does, which estimates that global spending on this type of trade amounted to 68,500 million dollars (60,600 million euros) in 2017, last year with definitive data, 7.8% higher than the previous year. In 2018, although there are still no definitive data, the figure will be around 68,000 million euros, since in the first half they already touched 34,000 million, 10% more than in the same period of the previous year, according to the preliminary report of the first semester of DFWC.
According to the figures of this organization, which brings together regional associations representing thousands of companies of duty free from around the world, perfumery and cosmetics is the sector with the highest sales in 2017, 35.8% of those 60,600 million (in the first half of 2018, it was even more, 38.1%), followed by the of alcoholic beverages, with 16.7%, and that of fashion, with 14.1% (in the semi-annual report, spirits go down (15.4%) and fashion up (13.9%) %) The goods related to tobacco constitute the next step of the list, with around 10% of sales.
DFWC statistics indicate that more than half of these duty free purchases are made at airports (55.7% in 2017), although more and more these purchases are made in stores of destinations that offer the possibility of making purchases. free of taxes (in Spain, tourists who make purchases can request the VAT refund upon his return and from last year without a minimum purchase). In urban stores, 37.2% of purchases were made in 2017, a percentage that rose to 38.6% in the first half of 2018.
The Asia Pacific region was the most dynamic in purchases in 2017 duty free, accumulating 44.6% of purchases, and upwards, ahead of Europe, with 29.2%, and America (16.5%). And a good part of the purchases were made by the more than 100 million Chinese citizens who toured the world in 2017. In their trips they spent 258,000 million dollars (228,000 million euros). And not only are many, but they are the most rumbosos. According to data from the consultants Affluential and Ctrip contained in the Dossier, Chinese travelers spent in France and Italy more than 1,200 euros per transaction (up to 1,800 in the case of travelers born from the mid-90s).
Planet, a company that provides services tax free Around 15,000 companies and businesses in Spain, including Value Retail, account for an average ticket for Chinese tourists in Spain of 629 euros in 2018, practically half in Italy (1,121 euros) and only 36.5% of the average transaction of the Chinese in France. In all three countries, according to Planet data, Chinese tourists made about one third of purchases tax free last year.
Therefore, in a debate subsequent to the presentation of the report, Antonio López, has celebrated that Spain is "knowing to attract more and more tourists of more quality, the one that interests us", especially Chinese. He has set as an example Madrid, which, in the absence of an iconic monument, such as the Eiffel Tower in Paris, is knowing how to attract companies that manage luxury tourism, such as the Four Seasons chain, which will open an establishment in the complex Canalejas For its part, Jennifer Zhang, head of Asialink Spain-Ctrip, has called to take the opportunity of the increase in the arrival of Chinese tourists to Spain (700,000 in 2018 compared to 300,000 in 2015), underlining that it is a Traveler who spends and who is very aware of his mobile, reason why he has considered fundamental the digital promotion of destinations.