Shein, the burgeoning Chinese fashion store that already sells more than all of Inditex online

At the time of this writing, Shein is the most downloaded shopping app in 19 countries on Android and 62 countries on iPhone. To name a few, it leads the rankings in markets as diverse as Spain, Poland, Belgium, Chile, Russia, Morocco, the Philippines, France, Austria, Venezuela, New Zealand and Canada. In the United Kingdom and the United States, it is not very far: it lost the first position one and two weeks ago, respectively, in favor of Shop (an application to track shipments) and the ubiquitous Amazon.