Shared vision and common objective to overcome the crisis – The Province

Pink Batista Canino, Vice-Rector for Business, Entrepreneurship and Employment, Professor of Business Organization and Member of the Institute of Tourism and Sustainable Economic Development of the ULPGC, publishes on the scientific dissemination platform ‘The Conversation’ an article titled ‘Tourism: collaboration between competitors in times of crisis’, which he signs together with Adriana Fumi Chim Miki, professor at the Federal University of Campina Grande, Brazil.

The article states that “the 20th century witnessed the consolidation as a source of wealth for tourism, a sector that, a priori, did not seem to have the strength and significance of those of an industrial nature

“Travel agencies, tour operators, B2C platforms, means of transport, logistics operators, accommodation, leisure, restaurants … There are many subsectors that make up the tourism sector. It is, therefore, a complex and fragmented sector, in which numerous companies interrelate their production processes. “

“Since the tourist ecosystem needs a high degree of cooperation between the actors involved, it will be the cooperative strategy that best reverts to the agents that develop the destination”, a strategy that “is normally based on public-private collaboration” .

The researchers indicate that “establishing a shared vision and a common objective for the tourist enclave, which seeks a more balanced development, is the ideal behavior to face crises”.

The article concludes by stating that “countries and regions that are in principle competing with each other, come together to develop a free tourism of Covid-19, or Destination COVID Free”, so “thus, the” Tourist, go home “and the” Tourist , stay home “European destinations can only get ahead with the” Tourist stay safe … like at home “.


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