Sergi Guillot has been appointed new general director of Prensa Ibérica Media. Expert in technology and data analysis applied to marketing and communication, Guillot was until now CEO of Rebold, a company specializing in communication and digital marketing.
Assumes the General Directorate of Iberian Media Press with the objective of advance in the development of a new business model and to face the current challenges of communication. It will depend on the Executive Presidency and Delegated Council, and will coordinate the four general directions of the communication group: Business, Content, Legal and Financial.
Industrial Engineer for the Polytechnic University of Catalonia and MBA for the business school IESE, Guillot, 43, was the president of Rebold, the company resulting from the merger of Access and Digilant, companies belonging to the ISP Digital group. Rebold is today a reference firm in marketing technologies, data ecosystems and consumer knowledge.
From 2008 to 2017 Sergi Guillot he was CEO of Access, where he promoted a transformation process that has turned this company into one of the main consultancies in data-based communication strategies. The new general director of Prensa Ibérica Media accredits extensive experience in the development of innovative solutions in the Media & Consumer Intelligence market, starting from analysis of data.
Iberian Press is a Spanish communication group that publishes seventeen printed and digital newspapers in nine autonomous communities. With a million and a half daily paper readers (EGM) and more than 150,000 daily copies (OJD), it is a leader in audience and dissemination in various regions of Spain, and has an increasing position in digital media. On the Internet, the group's diaries exceed 20 million unique users and 210 million page views per month (Comscore)