May 17, 2021

SEAT Spain calls for "regulatory stability" for the automotive sector

SEAT Spain calls for "regulatory stability" for the automotive sector



The general director of Seat in Spain, Mikel Palomera, has asked the government and the political class in general "a stable economic environment" and "regulatory stability" for the automotive sector.

"If that happens, it always means that the market has no distortions" and is more stable, something that "is good for everyone", said Palomera during the presentation of the company's new large SUV, the Seat Tarraco, a model that will be available with up to seven seats and whose first deliveries will arrive in February next year to Spain.

Palomera has emphasized that the customer, when buying a car, is looking for stability, which is why he stressed that "uncertainty" does not help the market.

He also affirmed that what you have to ask politicians is "technological neutrality", since, for example, a car powered by compressed natural gas (CNG) with biomethane fuel has similar CO2 emissions to those of a pure electric vehicle powered with electricity from renewable energy.

Therefore, the director has insisted on the need for the political class to provide "a regulatory framework" and establish the values ​​that must be met so that, later, technicians and engineers can develop models that meet them.

As for the situation of Seat, has said that the brand is "in a good time of sales" and has planned to exceed this year the 100,000 units registered in Spain, a figure that "even" may exceed this month.

He also assured that in 2018 the company will be one of the brands with the highest profitability of the dealer network, "above 2% of turnover".

This is due to the growth that is registering in the most profitable channels, such as fleets and sales to individuals, where they are growing almost 18%.

"This increase in turnover will translate into an improvement in profitability," said Palomera.

Globally, Seat, brand of the Volkswagen Group, has broken a new sales record between January and October, having reached 449,000 cars sold, 13.7% more than in the same period of 2017, which is its best result of the story, after the year 2000.

With the Tarraco, SEAT wants to be among the three best-selling vehicles in the compact SUV segment of more than 4.5 meters, a subsegment that represents 20% of the total sales of SUVs and whose models register sales of approximately 8,000 units.

The direct competition of the Tarraco will be, according to detailed Palomera, Ford Kuga, Mazda CX-5 or Toyota RAV4; those with variants of 5 or 7 seats (such as the Nissan X-Trail, the Skoda Kodiaq and Mitsubishi Outlander); and those offered only in the 7-seater version (Hyundai Santa Fe, Peugeot 5008 or Volkswagen Tiguan Allspace).

"We want the Tarraco to be the most sporting model in its segment," he added.

The company estimates that around 34% of sales correspond to versions with gasoline engines, 62% diesel and 3% hybrids.

In addition, Palomera has indicated that with the Tarraco will have a "good share" in the renting (long-term rental) to individuals, a channel that "still has a long way in Spain" and believes that it will develop a lot in the coming years .

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