Bixby, the virtual assistant of Samsung, it's already in Spanish. The company announced yesterday the availability of its Artificial Intelligence (AI) platform in four European languages, after a beta phase: British English, German, Italian and Spanish. They join the American English, Korean and Mandarin Chinese that were released at the premiere of Bixby, in March 2017.
The Samsung voice assistant is called to compete with Amazon's Alexa, Google Assistant or Apple's Siri. The Korean manufacturer arrives later than its rivals but has the advantage of manufacturing all kinds of devices, from mobile phones, to washing machines, televisions or refrigerators, an ecosystem where it aspires to integrate this intelligent assistant.
In addition to the availability of new languages, Bixby users in selected European countries can select new third-party services to have the best possible experience in their geographical area. Specifically, Bixby users in Germany, Italy, Spain and the United Kingdom will be able to use the assistant in their native language to book a flight, buy online, see football results and obtain television information.
Bixby's support in these four languages will be available on Samsung's main devices, including the Galaxy S10, S10e, S10 + and S10 5G, as well as some of the previous major devices such as Note 9.
"We are very committed to our wicific intelligence business and continuously expand Bixby's intelligence capabilities to offer the best possible AI experience to more people. With the support of our partners and developers, Bixby will open the way for the next generation of AI technology and will provide artificial intelligence to more devices, "said Eui-Suk Chung, executive vice president of Samsung's Mobile Communications Business.
Launch of the new models in Spain
Samsung today started the pre-purchase period of the new Galaxy S10e, Galaxy S10 and Galaxy S10 + in Spain, that were announced yesterday. Until March 7, those who pre-purchase any of these models can get the Galaxy Buds as a gift, the new wireless headphones, in white, regardless of the purchase channel they do, either from the online store Samsung, websites of official distributors, regular operators or in physical stores.
The three models of Galaxy S10 will go on sale in Spain on March 8. The prices in free shop according to the models are the following: Galaxy S10e of 6 GB RAM and 128 GB of memory, 759 euros; S10 6 GB / 128 GB, 909 euros; S10 8 GB / 512 GB, 1,009 euros; S10 + 6 GB / 128 GB, 1,259 euros; and S10 + 8 GB / 512 GB, 1,609 euros.
However, both Movistar and Orange and Vodafone have special offers and discounts according to the contracted rates, as well as the possibility of payment in installments. The Galaxy S10 will arrive in Spain in five colors (blue, white, black, blue, yellow and pink). ) and the S10 + will also be available in two ceramic colors premium.
"This moment that we could call a new technological paradigm change has to do with the maturity of technology and the possibility of developing 5G, IA or the Internet of things, Samsung is and will be at the forefront of all these technologies for continue to inspire the world and create the future With the presentation of the Samsung Galaxy S10 we complete 10 years of innovation to lay the foundations for the future of mobile devices, we have led the evolution of smartphones with elements such as screens, cameras or performance. Galaxy satisfies all the needs that customers can demand.This ecosystem also benefits Bixby from now on in Spanish, which will not only be available in our smartphones if not in the entire Samsung device ecosystem, "said Celestino García, corporate vice president of Samsung Spain.