Sales are slightly encouraged at the start of the most uncertain 'Black Friday' in recent years

All economic sectors join 'Black Friday', in order to encourage sales. / Arcadio Suarez

Fashion and footwear will be the segments with the most aggressive discounts after a weak season. It is expected that the lower 'stock' encourages purchases

Silvia Fernandez

The week of 'Black Friday', which is the
kick-off of the Christmas campaign, started yesterday amid uncertainty due to the difficult economic situation and the general increase in costs. Inflation, which has raised the shopping basket above double digits, the rise in electricity prices, fuel prices and the increase in mortgage prices, cuts the budget of the Canaries and forces them to make drastic consumer decisions.

In recent weeks, a
stoppage of consumption that the commercial sector trusts that it will turn around thanks to the discounts of 'Black Friday' and the Christmas campaign, when 40% of the annual turnover of the trade is concentrated.

Nevertheless,
few dare to make forecasts beyond trusting that it works well. For now, yesterday, the first day of the week of 'Black Friday' and
start For many discount stores, both in the online and offline channels, a 'certain upturn' in sales was noted, although without much joy.

"Crowded streets but few bags, except those of tourists"

"This year you can see that people compare prices a lot more and come with a planned list of what they are going to buy," says the shop assistant in the Triana area, who assures that yesterday there was a certain increase in the public "although more than to buy to test the discounts”. The president of the Zona Triana Entrepreneurs Association and also president of Fecogranca (Federation of Open Commercial Zones of Gran Canaria),
Carlos Bethencourtconfirms it and points out that, although the streets are full "there are few bags, except those of tourists."

Different studies that have been carried out in recent weeks guarantee that this year the number of buyers will drop and also the budget. However, in the Canaries there are
differentiating factors regarding the peninsula that will have an impact on 'Black Friday'. The remoteness, insularity and transport and supply problems and delays are leading many consumers to make purchases in advance in order not to run out of the product they are looking for. There are less
'stock' of product and easier to run out of something you are looking for.

"Since October there are many consumers who are buying and asking if they have the option of changes and returns in January," said the manager of a Triana store yesterday, who was confident that 'Black Friday'
it will shoot well despite the economic situation due to the need of people to benefit from some type of savings. The president of the Federation of Urban Areas of the Canary Islands (Fauca
), Abbas Moujir, also trusts a "good campaign." "The important thing is to achieve the sales objectives of the establishment," he says.

Sales now will deflate Christmas sales

The problem will be facing the Christmas campaign, as pointed out by the new president of the Federation of Commerce (Fedeco) of Las Palmas,
Raju Daswani, who fears that this year the advance of purchases on 'Black Friday' "will deflate" sales at Christmas. “Many people are going to buy at a discount and
what we sell now we will stop selling later but you have to be on 'Black Friday' otherwise, you're out of the market”, indicates Daswani.

As regards the
discounts to be applied this 'Black Friday', will depend on the types of product in question. As different sources consulted explain, those products with less 'stock' will be reduced little or not at all, while those with an abundance will register more aggressive discounts. In this sense, everything indicates that the
clothing and footwear They will be one of the segments with the biggest sales this 'Black Friday'. The high temperatures registered in November in the archipelago have delayed sales of winter clothing and this forces aggressive discounts to be placed.

«There is less 'stock' than other years but also less sales expectations, with which the discounts do
they can be aggressive», indicates the general secretary of the Association of Medium and Large Distribution Companies of the Canary Islands (Asodiscan), Alfredo Medina. "It's going to be a different 'Black Friday'," he says.

Buyers drop and with a 21% lower budget

The percentage of Canarians willing to buy a product during this 'Black Friday' drops three points compared to last year, according to data from the Celetem Observatory, which each year analyzes the spending forecasts of Spaniards. Inflation, which weighs on food and the shopping basket, together with the rise in fuel, electricity and the increase in mortgage prices, substantially cuts the purchasing power and purchasing power of Canarian families, who are they will be forced to reduce spending this 'Black Friday' and Christmas.

Specifically, according to the survey carried out by Cetelem, this year 52% of the Canaries will take advantage of these dates to buy compared to 55% in 2021.

In addition to having fewer buyers, the expected spending will also drop: Canarian consumers will spend an average of 268 euros this period, 21% less than expected in 2021.

Among the main conclusions of the study by the Cetelem Observatory, a study unit of BNP Paribas Personal Finance, it is evident that 35% of the Canaries who will make purchases this 'Black Friday', will exclusively use the 'online' channel. Although more than half will do it in both channels depending on the product to buy.

The 'top 3' products most in demand for 'Black Frida' and this year by the Canaries are: fashion, footwear and accessories, and gaming. Another noteworthy fact is the substantial drop in the intention to purchase on mobile devices, around 14 percentage points less compared to 2021. At the national level, the number of consumers willing to buy also fell this year, down to 48 % average (below the Canary Islands). However, in the State as a whole, average spending will increase this year by 7%, up to 279 euros.

Throughout the State the consumption of mobile devices will also decrease, although it will do so less than in the archipelago, with a decrease of four points compared to the 14 expected for the islands. As for discounts, it is expected that it will be fashion and textiles that will be applied by the largest after a weak season.