Rohen Maquinaria is awarded as the best national distributor

Photo of the members of the Jungheinrich Spain and Rohen Maquinaria team. / C7

The jury has valued the constant innovation and work methodology that have allowed the Canarian company to forcefully position the brand in the Archipelago, in addition to promoting the values ​​of efficiency, electrification and the environment that distinguish the international firm

the canarian company
Rohen Machinery has been awarded by the German multinational
Jungheinrich with the award for best distributor of the year 2021 at the national level for the sale of forklifts. The awarding of this prize, which is awarded for the first time, has been based on quantitative and qualitative aspects, taking into account the
turnoverbut also the work of the Canarian company as a representative of the brand in the Archipelago.

The manager of Jungheinrich Spain,
Mark Wenderhas highlighted that "the continuous search for innovation, the work to optimize processes and the knowledge of intralogistics have been the strengths that have taken Rohen Maquinaria to the first place on the podium".

In addition, Wender has valued the close relationship that the company maintains with customers and the
knowledge of the market in the Canary Islandswhich is a clear example that "you have to think globally, but act locally".

The CEO of Rohen Machinery,
Jose Antonio Rodriguezexpressed his gratitude for the award and pointed out that
“It is an important recognition”since it explains that, although the Canarian market is smaller than that of cities like Madrid and Barcelona, ​​Jungheinrich has valued not only the sales levels, but also the way of working and positioning the brand on the Islands.

Rodríguez has wanted to make a special mention to the workers of the company and has recognized that the award belongs to all those who are part of Rohen Maquinaria. “Without an involved, productive and highly efficient workforce,
we wouldn't get that far», he stressed.

For his part, the commercial manager of the company,
Jose Felix Hernandez, has stressed the importance of digital transformation. "Technology is here to stay", he assured, so the company's strategic priorities are centered on a
differentiated technical serviceestablish close contact with customers and work to achieve good quality standards in line with environmental responsibility.

Mark Wender, from Jungheinrich, delivers the award to José Antonio, from Rohen Maquinaria. /


Rodríguez has stated that the Canarian distributor has among its future plans the objective of "conquering the market in the province of Las Palmas and
meeting the challenges of digitization» to become a «modern and much more interconnected company that allows better efficiency».

Rohen Machinery was established in
Santa Cruz de Tenerife in 2005 and has been an official Jungheinrich distributor in this province. In addition, for 2 years, its activity has been extended to the entire Canary Islands. The company owns a
very high sales share in the forklift sector in the market and is characterized by its professionalism and technical service, in addition to having an innovative character that aligns very well with the German brand.

Jungheinrich is a German multinational manufacturer of forklift trucks that was founded in 1953, with
Headquarters in Hamburg. In Spain it began its activity in 1970 as a manufacturer and distributor of forklifts. This company has set itself apart from its competition because of its
strong innovative character, both in electrification and in the development of logistics management systems and intelligent warehouses. It is currently
one of the three leading international companies in the intralogistics sector and the second at European level.

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