January 18, 2021

“Resistiré 2020” and El Rubius, the most viewed and most “liked” on YouTube



“Resistiré 2020”, the song tribute to the pandemic performed by more than 30 artists confined to their homes, and the songs of the Spanish influencer coronavirus “El Rubius” have been the most viewed and most “liked” in Spain than posted on YouTube related to COVID-19.

This is reflected in a study by researchers from the Universitat Politècnica de València (UPV), in which they analyzed a total of 39,531 videos published on YouTube from January 1 to April 30 on COVID-19 and related directly or indirectly to the Spanish territory, according to the details to which EFE has had access.

In addition, researchers have characterized their impact and have studied the number of views, which videos they liked the most and which the least, and the comments they generated, among other things.

THE MOST SEEN AND WITH MORE “I LIKE”

According to the conclusions of the study, published in the magazine “The information professional”, the video that had the most views in that period is “Resistiré 2020”, the song that pays tribute to the pandemic produced by Warner Music Spain and performed by more than 30 artists confined to their homes.

From its release date, April 1, to April 30, the publication had nearly 28.7 million views.

Second, the publication with the highest number of “likes” was “Canciones del coronavirus”, by the Spanish influencer “El Rubius”, which has managed to add a million “likes”.

The study also compiled high-impact international videos on COVID-19, and the one with the most comments (almost 86,000) was one published by CNN, which included Bill Gates’ prediction of when the peak of contagion would occur.

“Among the most popular videos there are also documentaries on the origin of the coronavirus, not necessarily contrasted by the scientific community, and musical events held due to the pandemic,” explains Enrique Orduña-Malea, researcher at the Department of Audiovisual Communication, Documentation and History. del Arte (DCADHA) of the UPV and one of the authors of the study.

PUBLICATION PEAKS

The results also show that the number of videos on COVID-19 broadcast on YouTube increased after the establishment of the state of alarm in Spain and, little by little, it decreased over time, with some upturns linked to political decisions.

According to Cristina Font-Julián, co-author of the study and also a researcher at the Audiovisual Communication Department, “there were spikes in publication linked to social situations (detected cases) and policies, such as the approval of the state of alarm and its successive extensions.

He also adds that videos of all kinds have been published, from news produced by the media to informative videos of health services to prevent contagion or academic videos with more technical or scientific aspects of the virus.

They also include videos of individual users with personal or professional experiences during the confinement, real-time information services with official statistics (such as the Coronavirus Life Map), as well as false news, says Font-Julián.

WHERE IS MORE PUBLISHED?

The channels with the highest number of publications on COVID-19 were mainly from the media, both national (by order, Europa Press, El Mundo, El País, La Vanguardia and Agencia EFE) and regional (IB3 Notícies, Navarra Televisión, Faro TV Ceuta, Málaga 24h TV Noticias or Radio Televisión de Castilla y León).

Similarly, the study also confirms a high presence of foreign media (Caracol News, TeleSUR or RT in Spanish).

On the other hand, of the entities linked to the health sector, the video with the most views was “How the coronavirus affects children”, by the Spanish Association of Pediatrics, which added 428,251 views, and the one I “like” the most. had was “Patient with coronavirus is discharged from the ICU in IMED”, from the Hospital IMED Levante, with 3,051 “likes”.

“Despite the difficulties in extracting massive data from YouTube in the face of specific queries, the results show that the channels with the highest volume of videos on the pandemic and the greatest impact on average correspond to media already established on this social network and with a large previous audience in this platform, “says José Antonio Ontalba-Ruipérez, also co-author of this work.

ACADEMIC VIDEOS

Among the collected publications, the study authors have found serious and useful videos, some informative on the disease (how to prevent the spread, for example) and others more academic (origin and explanation of the disease).

They assure that although the average impact of these videos is moderate-high, they are few compared to the total, since the news and entertainment videos (including the musical ones) are not only more numerous but also more viewed.

The latter occupy the first positions both in relevance for YouTube and in the total rankings of views and “likes”, which means that one “has to dig a little to get to those more academic videos,” concludes Enrique Orduña.

Carla Aliño

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