PRISA Radio, the largest radio group in Spanish with more than 22 million listeners and presence in 12 countries, is allied with Live Nation Entertainment, the leading entertainment company in the world, establishing a strategic alliance with the objective of promoting the Spanish and Latin music business at European level, as reported in a statement.
PRISA Radio – which belongs to HURRY, the publisher group of EL PAÍS-, through its company Planet Events, and Live Nation Barcelona had previously collaborated on tours of international artists such as Luis Miguel and Juanes, as well as at the Paul McCartney concert held in Madrid in 2016. Chen Castaño, CEO of Planet Events "We have worked with Live Nation Barcelona on some great shows and events in the past, now we welcome the opportunity to strengthen our relationship and connect more Spanish and Latin artists with their fans."
"The opportunity to combine the experience of Planet Events and PRISA's extensive audience network with the scale and resources of Live Nation is unique and aligns with our commitment to bring more Spanish and Latin music to fans around the world." , said Pino Sagliocco, president of Live Nation Barcelona.