Pull & Bear, young fashion chain of the Inditex Group, and Primavera Sound, one of the most important urban music festivals in Europe, will join from 2019 to launch "a global project that promotes sustainability through music and streetwear"This is the first time that Primavera Sound will develop a clothing collection with its label, and will do so in collaboration with the creative teams of Pull & Bear, both brands will extend the project to more cities than Barcelona and Oporto, where Primavera is celebrated, organizing a tour of events and contents that will tour the main capitals of the world.
From the first half of 2019, different limited-edition capsule collections will be launched exclusively under the brand PRIMAVERA SOUND PULL & BEAR. They will be available at selected points of sale and at www.pullandbear.com, and will have more prominence during the celebration of the festival in the spring. Said sample will have references to urban music and streetstyle "more current" and the first capsule will be on sale at the beginning of 2019.
In this way, a plan of audiovisual content will be launched that will be present in the different digital platforms of both brands, and which aims to be a space to talk, through music and fashion, of innovation, equality, diversity and sustainability In this alliance, Primavera Sound also becomes a partner of the fashion company, developing the musical ambience of its stores worldwide. With this project, Pull & Bear follows the line of one of its recent projects, such as the capsule collection in collaboration with artist Rosalía.
The 18th edition of the Barcelona festival will be held from May 30 to June 1 in the Parc del Fòrum. On Wednesday December 5 will announce the first names of the poster, a program that has passed the best international artists of recent times. Tickets can already be compared from 180 euros. In Porto, the Portuguese version of the festival has been held since 2012, NOS Primavera Sound. In this case the tickets can be purchased for 110 euros.