Today 25 years ago of the launch of the first Play Station. Was a December 3, 1994 when Sony He put his first console on sale in Japan, a 32-bit machine that made video games come to new audiences and that was the first to sell more than 100 million units.
"PlayStation offered experiences that no one could imagine were possible with a home console," he says in the president and CEO of Sony Interactive Entertainment, Jim Ryan, in a message in the official company blog. “From the beginning, we open ourselves to developers and provide them with the tools and technology to create beautiful and extensive worlds, in addition to experimenting with new ideas,” adds this director, who highlights the variety of games of the console as one of its distinctive features.
Throughout this quarter century of existence, PlayStation has practically become synonym for videogame, but the origins of the brand, and of what was its first incarnation, were uncertain. Well-known is the story that Sony decided to embark on the creation of its own console after Nintendo broke the agreement by which both companies promised to create a new console with features multimedia. You could say that the first PlayStation – also known as PSX or PSOne– arose, then, from a certain desire for revenge.
The console opted for the format CD ROM as an evolution with respect to the cartridges and did not go on sale in the old continent until a year after its launch in Japan. Although Sony did not have the experience in the sector that its competitors did, the Japanese also Nintendo and SEGA, the project led by the engineer Ken Kutaragi It quickly began to gain a foothold in this disputed market.
his price, lower than SEGA Saturn, and its design focused on games in 3D helped the console begin to make its way among fans, but it was the games that decanted the balance. And, although Sony had no experience in manufacturing consoles, it managed to gain the trust of Japanese and Western developers by offering better economic conditions and a console for which it was easier to create games. The result had its fruits in exclusive titles of great success as Ridge Racer, Tekken or Wipeout, and later with the arrival of highly successful franchises such as Final Fantasy or Metal gear solid.
Another reason for the success of the first PlayStation was his revolutionary communication campaign, which was especially risky in the European market. Sony took advantage of the knowledge that the company already had thanks to its record division and hired directors as David Lynch to create unusual ads that moved away from the imaginary children and teenagers of their competitors. One of those ads, "Double life”Directed by Frank Budgen is a cult spot that, even today, is being studied at Advertising universities.
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After several internal and external redesigns the first PlayStation ended its life cycle with more than 100 million units sold, but it was its successor, the Playstation 2, which gave Sony the dominant position in the electronic leisure sector that it still enjoys today.
The games were again decisive when converting PlayStation 2 into the best selling console of all time (160 million units), but also the successful inclusion of the format DVD. His successor, Playstation 3, was behind with around 85 million consoles sold, a land that the current Playstation 4 It has recovered with its more than 100 million units sold and its clear leadership in the current generation of consoles.
The first PlayStation made video games reach new audiences and swept sales to the point of becoming the first to sell more than 100 million units