People must be at the center of digitization :: Prensa Ibérica for Telefónica



During the first weeks of confinement, there was an increase in bandwidth demand of almost 40%, a growth in data traffic of 50% and an increase in mobile voice of 25%, and it was recorded six times more traffic of this type of communication than is usual in our Network, due to the increase in video conferencing.

Connectivity has made physical barriers disappear, creating new spaces without borders where every day millions of people have kept in touch with their loved ones, and have been able to telework, continue their studies remotely or enjoy leisure and entertainment otherwise. Today, we do not live in an era of change, but in a change of era, and this new landscape poses new challenges.

Life on the net

The pandemic has highlighted the importance of telecommunications and connectivity, in the face of a world that seemed like it was going to stop. However, the Internet is no longer that ecosystem of data and gigs that travel the network, it is people’s lives, and it is a reality that is reinforced thanks to the technological revolution in which we are immersed.

The speed of change that has been experienced during this year 2020 has accelerated in a vertiginous way the digital transformation of our societies and our economies. For Telefónica, it is vital keep people at the center of this revolution and the human digital transformation that Spain must carry out.

Connectivity and growth without physical borders

From the beginning, communication networks and infrastructures have facilitated the progress of communities, as they improve people’s quality of life, promote economic prosperity and also their education. For this reason, it is so important develop inclusive digitization where no one is left behind.

In this sense, Telefónica works to connect people and thus erase the dreaded “digital divide”, stimulating constant training throughout people’s lives, which allows them to take full advantage of technology and adapt to your progress. More now that technology does not stop evolving.

However, the great transformation we have undergone offers us a significant number of opportunities for improvement that we must take advantage of. And to make this possible, we have already covered 75% of the population with 5G this year, and we have made a commitment to bring fiber to the 100% of the population in 2025.

Guidelines for digitization

This technological transition must be addressed by following some lines of work that humanize digitization, putting ourselves at the service of people and benefiting all societies. To this end, at the end of July Telefónica presented its Digital Pact, in which it collects its postulates on these issues and proposes some guidelines that renew our social and economic policies and modernize our democracies for the digital age.

The Digital Pact makes two main proposals. The first is about building a more humane digital economy. To protect the dignity and fundamental rights of individuals in a data-driven society, the “Bill of Digital Rights”. This new economy is committed to collaborative solutions, defends equity and non-discrimination, and invites companies to contribute to the improvement of societies with sustainable digitization.

The second proposal seeks to generate and promote digital confidence in the use of data by improving cybersecurity and cyberresistance, through “security by design” throughout the entire digital value chain. Furthermore, and in parallel, we must empower people so that they can decide how their data is used and choose how to enjoy its value, in a scenario of social policies adapted to digitization. It also raises the need to develop a “data ethic” that defines the responsibility of intermediaries and that fights against harmful and illegal content.



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