Peacock, the new streaming service with which NBCUniversal intends to compete against Netflix and Disney +, will start implementing a trial version tomorrow before its official summer launch, altered by the coronavirus and the cancellation of the Olympic Games.
From April and until it is officially released on July 15, the company will launch its new service for free for current Comcast customers, who will access 7,500 hours of content, although with hardly any premieres since filming is completely stopped because of the pandemic.
Peacock’s initial plan was to reach the market as a strong competitor as it had exclusive rights to the entire US. from the 2020 Tokyo Olympics, now postponed by the coronavirus until 2021.
Despite the fact that its great assets – the premieres and the sports macro event – will have to wait a year, the company has decided that it will keep its dates to take advantage of the high demand for television consumption that exists today.
“Now more than ever, a free quality streaming service is needed that can offer viewers both the information they need to stay up-to-date and the entertainment they are looking for to escape the moment,” the president said in a call with Efe. from Peacock, Matt Strauss.
According to Strauss, most of the new productions for the catalog are currently stopped and are slated for release in 2021.
Among the first series to be released is “Brave New World”, the television adaptation of the dystopian novel written by Aldous Huxley with the same title.
Even so, during these initial months the platform will include classic and successful series such as “The Office”, “Parks and Recreation”, “Law & Order” and “Two and a Half Men”, in addition to films such as “ET”, ” Jurassic Park “and” Shrek “.
After Disney and Apple launched into the world of internet television with Disney + and AppleTV +, the new Peacock is the intent of the NBCUniversal group, which will lean on its Universal Studios film factory and traditional NBC television network to make its attractive offer, also with informative programs.
In addition, it will bet on content in Spanish thanks to the fact that the Hispanic channel Telemundo is owned by the group.
Among the original series announced, “Weapons for Women” stands out, a drama starring Kate del Castillo about four women whose husbands are arrested for being part of a criminal organization, which will have the team responsible for “La Reina del Sur”.
When it opens in general, Peacock will have three plans: one free with limited advertising and programming, another intermediate for $ 4.99 a month with fewer ads and more content, and finally a “premium” for $ 9.99 that will include more 600 movies and 400 TV series.