March 7, 2021

Pascual joins with Alibaba Group to present their yoghurts in China – La Provincia

Pascual joins with Alibaba Group to present their yoghurts in China - La Provincia


Paschal qualityhas signed an agreement withAlibaba Groupto make known in China their yogurts with the 100% Animal Welfare seal, through the online sale of products offered by the Asian company.

As reported by the company Arandina in a press release, in particular, an 'online' showcase has been inaugurated in the B2C Tmall marketplace in Alibaba, whichit targets more than 570 million active users.In addition, a selection of Quality Pascual products will also be on sale in the digitized supermarket chain of the Alibaba Group, Hema.

Calidad Pascual has sponsored the final of the Alibaba Cloud Tianchi Global Blockchain Competition of 2018 held in the Asian country. Pascual proposed, in a session of 'brainstorming'to the ten participating teams, the challenge of ensuring, through' blockchain ', the traceability of their yoghurts to ensure that they come from farms 100% Animal Welfare.

The turnover grows 18%

The company has been present in China for almost ten years and in the last its turnover has grown by 18%, mainly in solid and liquid long-life yogurts. The company has consolidated, in addition to Alibaba, the main electronic commerce agent in the country, in the chains of chains such as Carrefour, Ole or Metro.

According to data provided by the brand, the Asian countryhas more than three million points of salefromfeedingand the company markets its products in more than 1,000; while geographically, it is present in most of the provinces of the country, with greater activity on the central and southern coast. The advantage of working with long-life yogurts is that it covers almost all provinces, including those areas where the cold chain is not yet well developed.

Likewise, following the commitment of the main brands of 'retail' and in order to offer the customer a differentiating shopping experience, the company launched its flagship, Pascal Qijiandián, in China last April."one of the most successful in its category",They have highlighted.

Through the offer of 100% wellness yogurts,Paschal qualityhas the intention of expanding a collective commitment in the daily pursuit of well-being in people's lives and, beyond the yoghurt market, the objective of Paschal Quality for the coming years is to become "an imported dairy reference in the country".

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