‘OT’ is back, between agony and ecstasy | TV
Since Triumph operation It was issued for the first time, on October 21, 2001, the format that revolutionized the Spanish music industry has seen heaven, hell and has risen to make the same path. The last edition, a year and a half ago, failed to raise the same passions as his predecessor: lost half a million viewers, almost three points of quota, and went almost unnoticed by the networks. Now, that contest that in its first edition brought together almost 13 million viewers at its final gala He returns with the promise that he will be "more demanding and creative" than ever. That will have the "best casting in its history". That this time Triumph operation It will not be a failure.
The program announced on Thursday the changes with which it intends to meet that objective. The main surprise is that for the first time anyone can be nominated and not just two contestants per gala as before. In the direction they say that it is something necessary to "maintain the level of demand". Not even the favorite contestant of each week will be immune to nominations.
Perhaps this way they can avoid images like the one of the last edition, when, on November 12, 2018, the triumphs decided that after seven weeks of the program “they were tired”, and they sat down in front of their room to open the door for them - the only place in the academy where there are no cameras. That act bothered a good part of the public, who understood it as a joke of children with omens.
The objective is to remind more of the historical editions, that is, that of Rosa of Spain in 2001 and that of Amaia (of Spain) in 2017; and move away from the low points such as 2003 (perhaps the names of Vicente Seguí, Ramón del Castillo and Miguel Cadenas, winner suggest less to the average viewer). That was the third edition that chained the public chain almost two decades ago, when the first decline after the first began boom of the program
This year the contest bets on the creators. He has put new subjects, musical language and composition with artists such as Pancho Varona, Rozalén or David Otero ... To reinforce them, there will be the well-known famous master classes As the youtuber Jaime Altozano o Chiqui de la Línea, professor of Rosalía at the Escola Superior de Música de Catalunya.
It will also return one of the faces that are most associated with the glory days of the contest (in addition to Rosa, Bisbal, Bustamante and Chenoa): Nina, the original director of the academy, which does not relieve Noemí Galera as director, at the head of the academy these two new editions, but joins the jury. He returns for the first time since, in 2011, he had to close the academy after a fifth edition that marked audience minimums and ended up convincing Telecinco - which in 2005 had done with the format - that OT He was dead.
Nina is one of the double-edged weapons of this new edition, which should attract both nostalgic people of those Ave Maria Y Europe’s living a celebration as to the new generations, which fill social networks with comments and turns. Exploiting the morriña has led the organization to replace on stage the dance cells that became an icon in 2001, and to announce that in this new year there will be views of "historical contestants."
But OT You cannot live alone from nostalgia. Why If the 2017 edition was a success, it was not television, but cultural. It was the good reception he found on social networks that rejuvenated the program. The producer included a mobile application and opened a YouTube channel where you could consume 16 hours a day of live signal from the academy. And from the old habit of the background radio talk show, a laptop, a tablet or a mobile phone was passed: there were memorable moments for the young spectator, such as hearing the spontaneous Amaia confess her fascination with the sprinklers, the very friendly Aitana and Cepeda narrowing her bond (which would result in a relationship), or the oldest of the house, Ricky, asking who has thrown a tampon down the toilet.
These triumphs did not mark historical audience shares, but they were trending on Twitter every day for three months. Sometimes they added more than 100,000 people pending their day to day on YouTube. That impact remained in the DNA of the program. An example of this is the press conference on Thursday that the YouTube channel of OT: half an hour of photoshoot and 20 minutes of statements from those responsible for the program. They managed to gather more than 7,500 people.
This edition aims to conquer new networks. The first one is TikTok, mainly used by young people between 13 and 24 years old. The second is the world of voice assistants (such as Alexa or Siri), for which producers have allied with Google. The organization will offer three daily summaries that will be narrated by Martí Rovira, who was in charge of taking care of the 2017 triumphs and that, thanks to YouTube viewers, achieved almost as much prominence as the contestants.
No record interference
Many followers of the program criticized the speed with which the triumphs released their records when they left the academy, and how different those jobs were from what had been seen in the academy. In 2017, Aitana confessed that she didn't like reggaeton (even though her song assigned by the address, The bad, it became a viral success) and yet, his first single after stepping on the street, Phone, was again of that genre. Fans blamed him for an imposition of the record label. That is why this year there is no link between contestants and record labels. There will be an auction of contestants: any record company can sign for one and they will decide whether or not to accept. This process will involve another subject in the most famous academy in Spain: how to decide your future with a consultant manager.
