Caminos de la Música is a musical journey that goes through different cities in which Spanish talent is revealed with the participation of the best musicians, composers and orchestras of our country, in addition to visiting the impressive temples of music in Spain. Its mission is to bring music to the general public, a commitment to culture and education. Marta Moll de Alba, creator and screenwriter of Caminos de la Música points out that “our culture is what really makes us unique and what unites us as a society. In the series we show the values of music, so united to the essence of the human being ».
Prensa Ibérica Audiovisual has reached an agreement with the telecommunications operator Orange for the production of this documentary series that will be broadcast exclusively on Orange TV. The premiere of the series will be this Saturday, October 23 in prime time. Aware of the growing interest of the audience for this audiovisual genre, both companies seal an alliance that strengthens their commitment to this type of content.
“We are currently working on various productions in an ecosystem in which audiovisual consumption has experienced unprecedented growth, we prioritize quality and respond to the interest of viewers. Going hand in hand with Orange TV as a reference platform is a guarantee ”, says Adrián Ivorra, general audiovisual director of Prensa Ibérica and executive producer of the series Caminos de la Música. For his part, Ignacio García-Legaz, director of Orange TV, considers that «this agreement contributes to positioning Orange TV as one of the most complete audiovisual content platforms distinguished by the great quality and variety of its offer. In this sense, the agreement with Prensa Ibérica Audiovisual is a guarantee of success ”.
In the premiere of the series two chapters will be broadcast. He begins his journey in the city of Barcelona and does it for everything great, visiting one of the most emblematic places in the city: the Palau de la Música Catalana. There, the program is received by its director, Joan Oller; there will be a dialogue with the violagambist and conductor Jordi Savall, and the cameras also enter the archive of Alicia de Larrocha, one of the most important pianists of the 20th century.
The Madrid chapter of Caminos de la Música takes a trip back in time to the time of Goya and Boccherini. At the Real Academia de Bellas Artes de San Fernando, the oldest artistic institution in Spain, there will be a meeting with its director Tomás Marco, a relevant composer, and the art historian Javier Blas Benito; At the Cerralbo Museum there will be a dialogue with the Quiroga Quartet and the program will delve into a luthier workshop led by the luthier Jorge Pozas, who has one of the most important collections of 18th century instruments in Europe.
With two million readers on paper (EGM) and more than 230,000 daily copies (OJD), it is a leader in audience and diffusion in various autonomous regions and has a growing position in digital media. On the Internet, the group’s publications reach 27.5 million unique visitors and exceed 575 million page views per month (Comscore). Iberian Press.
Orange TV is the television platform of the telecommunications operator Orange, whose wide and varied offer of audiovisual content currently enjoys 681,000 subscribers in Spain, while Prensa Ibérica is the leading publishing group for regional information in Spain, with 25 printed newspapers and digital in twelve autonomous communities, various magazines, television channels and also produces, through various production companies, programs for various regional televisions.