Online supermarkets collapsed

Supermarkets are not enough and their online shopping services follow the same path. Nervousness about the alertness has led citizens to buy compulsively, making empty shelves already part of the usual state of Spanish supermarkets. Unable to find certain basic supplies, customers have turned to online purchasing services, which have also reached the point of collapse. The websites of several supermarkets warn buyers that their orders may suffer delays, what This service will only be provided to sensitive groups or even that the home delivery is no longer available. With these providers of basic supplies saturated, many Spaniards have turned to platforms such as Amazon to make their weekly purchase. However, in some cases they have not even been able to complete the order, since the products were left out of 'stock' before paying for them.

Mercadona -leader chain with a market share of over 25% - He has already decided to suspend the online orders he received on his website in Madrid due to the difficulty in managing so much workload.. "It is not possible to commit to making new deliveries," company sources told LA RAZÓN. However, "the hives, online warehouses that we have in Valencia and Barcelona, ​​provide service, only that the sections fill up sooner than usual," they add. At the moment, they cannot assure when the home delivery will be restored in the capital. In the case of CarrefourWhen trying to make an online purchase, the following message appears: "Due to high demand, we are dedicating our online sales channel to those who need it most." This group includes the elderly, people with reduced mobility and the disabled, people in quarantine and pregnant women. If the client does not include these characteristics, the supermarket chain recommends making purchases in more than 1,000 physical establishments. Delays in deliveries have reached Alcampo and Day. Both companies warn on their websites that the home delivery service may be affected by the increase in orders.

Resorting to e-commerce platforms can also lead to complications. Based on a customer's experience of Amazon, on Friday "no order could be made". The platform called its buyers to revisit the website at midnight, when the service would be available again. “I went back inside at 00:00 and it was causing a lot of problems. I made an order including toilet paper and when it was time to pay, the product was out of stock" This problem was repeated on several occasions and other consulted buyers were also affected. Finally, on Saturday morning, Amazon communicated to this customer “that there was a problem in the preparation of the order” and that, since it was going to take a long time to be solved, "Canceled the purchase directly"Although the company stressed to him on several occasions that it was only a specific case.

Supermarkets managed by The English Court seem to maintain normality. 300 food stores opened all over Spain yesterday, including Supercor, Hipercor and supermarkets located in their shopping centers. "Online orders have multiplied by four", sources of the company affirm. In order to face the increase in demand, “it has also been reinforced Click & Car service, which allows you to order from home and pick it up by car, having the purchase ready without getting out of the vehicle ”. In the event that you cannot physically go and want to use this purchase method, at Click & Car there is the option to have someone else pick it up for you. El Corte Inglés has also enabled Telephone contacts so that elderly people who do not handle online shopping use this service more easily. “We have no product limitations or delivery problems. There is ‘stock’ and all the stores are supplied, ’they emphasize from the company.

Limited capacity

Most studies estimate that online sales account for 1 to 2% of total supermarket revenue. One of the reasons that explain why in Spain it has not gained more weight in the purchase of food, unlike in other countries, is the composition of the basket, with a much higher weight of the frescoes. To the national consumer, according to reports that analyze their consumption habits, likes to see fresh produce "in situ" before buying them, also benefited by the high number of physical stores, reports Efe. "We have seen a tremendous upturn in online orders to supermarkets due to the coronavirus crisis, in the last week of February they were already growing by 60%," says consultant specialist Nielsen Ignacio Biedma. However, it admits that companies in the sector have a “limited” delivery capacity to handle such a sudden increase in orders, which also translates into a risk of causing dissatisfaction among consumers.


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