Network economy: the value of personal contacts

Wishing it or not, it was Adam Smith in his work 'The Wealth of Nations' who laid the foundations for the notion of 'homo economicus', which marked neoclassical economics with a model of human behavior in which the individual only seeks to maximize his own benefit. Much of 20th century economics was consumed in the battle between advocates and critics of individualism. But no text moved the board so much and was as illuminating about the human condition as 'The strength of weak links', a study published in 1973 by Mark Granovetter. In it, this sociologist born in New Jersey in the year 1943, raised the central importance of the social relations furthest from the... See more

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