Netflix opened its first production center in Europe on Thursday. The platform uses three soundproof sets of 1,200 square meters each, of the five that will be available in facilities managed by Grupo Secuoya, in the so-called Ciudad de la Tele located in Tres Cantos. They are already being rolled The paper house Y Criminal, production in which four countries are involved, although all its chapters are recorded in Madrid.
Unlike other presentations of the company -great meetings with international press in which it shows the novelties of its catalog and upcoming projects-, this time the act has not gone beyond a staging of its landing in Madrid. Reed Hastings, CEO of the platform, has come to swear allegiance to the continent: "We are looking for interesting stories all over the world, and not all the interesting stories are in Hollywood", he explained, while highlighting the ambitious of his project : the production headquarters are located in Madrid, but will produce series "throughout Spain". The vice president of original Netflix content, Francisco Ramos, calculates that Spain is, along with Germany, the European country with the largest volume of Netflix production, although he has not specified figures.
As a statement of intent, Netflix has announced two new Spanish series. The innocent will adapt a novel by Harlan Coben in an eight-episode production that will be responsible for Oriol Paulo, director whose film During the storm is now one of the most viewed platform. As well Midas favorites, with Luis Tosar as protagonist and scripts coordinated by Mateo Gil and Miguel Barros, who adapted in six chapters the story of the same name by Jack London published in 1901.
According to the company, its productions in Spain have given work in 2018 to more than 13,000 actors, technicians and extras, a figure that in 2019 will increase, supposedly, up to 25,000 jobs related to the original production of Netflix in Spain. "We want to be part of the Spanish creative ecosystem, it's not an experiment, it's a long-term project, we're here to stay and actively participate," said Hastings. Among the titles that are currently in production or ready for release are High seas, the fourth season of The cable girls, the second installments of Paquita Salas Y Elite, or the premieres in the coming months of Criminal, The neighbor, Hache or Christmas days.
Mariano Barroso, president of the Film Academy, said that Netflix broke "the bottleneck between production and distribution," he said at a round table with creators and producers. "Our productions begin to find their audience". He defended that this moment of effervescence of Spanish fiction is not a bubble, but "an explosion of something that was cooking for a long time".
"We were used to something that had to triumph in your country so that it could travel, and now we can consider producing only for the outside," he added. Teresa Fernández-Valdés, from Bambú Producciones. According to Ramos, more than 90% of the viewings of Spanish series as The cable girls, The paper house or Elite They have been outside of Spain.