Netflix assured this Tuesday that ‘The Squid Game’ is the best premiere in the history of the platform when adding 111 million viewers in its first 28 days of issue. The South Korean series, turned into a worldwide mass phenomenon, thus surpasses other successful formats such as’ Bridgerton ‘, which until now held the record with 82 million viewers,’ Lady’s Gambit ‘,’ Stranger Things’, ‘Tiger King ‘or the Spanish’ La Casa de Papel ‘.
However, given the Netflix audience data, it is advisable to walk with lead, since the method used by the platform to define a viewing is very controversial: it is enough for a subscriber to see a specific content for two minutes to be counted as a spectator. The company keeps everything related to its audiences with absolute secrecy, which are not audited by an external company as traditional television networks have been used to for years.
Despite the doubts about how he counts his successes (of his failures there is no news), it is clear that ‘The Squid Game’ is one of the television formats most popular in the last year. According to Google metrics, searches related to the series dwarf those of any other title, the Vans shoes worn by its protagonists have increased their sales by 7,800% and a South Korean internet operator even asked Netflix for compensation for the increase in band use that marked its premiere in South Korea. The head of Netflix content, Ted Sarandos, already warned a couple of weeks ago that the series had “a good chance of becoming its most important program.”
The plot of ‘The Squid Game’ starts with the protagonist Seong Gi-hun, a man in debt who contacts the organizer of a competition that could be the solution to all his problems. There, you will find 455 people of different social class, all with the same red numbers, willing to fight life or death for a millionaire prize.
The success of the series surprised Netflix, which only promoted its launch on South Korea And it did not even offer press shows in the United States, but the platform’s algorithm, which detects the most successful content in one region and powers it in others, brought this fiction to number one in more than 90 countries. “It is a wild growth. We produce local content around the world and we want it to have an impact in the countries where it is made, but from time to time one breaks all over the world,” Sarandos analyzed, comparing the phenomenon of ‘El game of the squid ‘with titles in Spanish such as’ La Casa de Papel’ and ‘Elite’, which have stood up to the dominance of Hollywood.