The American multinational of streaming entertainment Netflix announced Tuesday that it closed its fiscal year 2019 with benefits of 1,866 million dollars, which is 54% more than the previous year, despite having begun to show signs of slowing down.
The firm based in Los Gatos (California, USA) billed between January and December of last year 20,156 million dollars, above the 15,794 million entered in the previous period and saw its subscribers increase worldwide by 27, 8 million
During the past twelve months, Netflix shareholders pocketed $ 4.26 per share, more than the 2.78 achieved in 2018, while the company increased its long-term debt from the 10,360 million with which December closed from last year to the current 14,759 million.
These good figures for the global of the year hide the doubts that Netflix first aroused among investors and analysts during the past year and that remained with the quarterly results of this Tuesday.
Despite continuing to grow globally, the company that manages Reed Hastings achieved during the past twelve months a smaller number of new subscribers in two key markets: Latin America, where it only got 5 million new subscribers compared to 6 million in 2018, and USA and Canada, its main market and where new subscribers fell by less than half.
Overall, Netflix achieved in 2019 27.8 million new customers (below 28.6 million in 2018) to reach a total of 167 million subscribers worldwide, with the regions of Europe-Middle East-Africa and from Asia-Pacific as the main engines of growth.
The aspect that analysts have been most worried about for months is the evolution of the company in the US, its country of origin, in which it has the largest number of subscribers and in July, for the first time in eight years , lost more subscribers than he won, sounding all alarms.
That data, however, did not become a trend, and months later the company returned to net increases in terms of customers, but yes, with a growth rate well below what had been usual.
This Tuesday, for example, the company announced that between October and December – one of the best times of the year for Netflix for its coincidence with the Christmas campaign – it only won 423,000 new subscribers in the US, significantly below the 600,000 that She had forecast three months ago.
In addition, during the past quarter the firm of Los Gatos (California) put all the meat on the grill with two highly anticipated, highly promoted and self-produced premieres: “The Irishman” by Martin Scorsese with Robert de Niro, Al Pacino and Joe Pesci, and “Marriage Story” by Noah Baumbach with Scarlett Johansson.
If the present already casts doubt on the one that despite everything remains the undisputed leader of “streaming”, the horizon is even less promising, with the predictable fierce competition that opens in this field with Disney +, Apple TV + and future Peacock and HBO Max.
Netflix’s results were received with some satisfaction on Wall Street and its shares rose shyly 1.45% to $ 343.16 per share in electronic operations after the closing of New York’s parkets.