More than 50 women fight for equality through communication - The Province

More than 50 professionals participate in the Association of Canary Women of Communication Vivas to build a more egalitarian society through the daily exercise of their labor activity.

Linked to the collective The journalists stopped, emerged before International feminist strike of March 8, the island communicators are committed to training and dialogue to introduce the gender perspective in the archipelago media with the aim of promoting social transformation and achieve full equality, summarized on Tuesday when the new association presented the president and vice president of Vivas , Luisa del Rosario and Cristina Ifara Quesada, respectively.

Accompanied by dozens of compañeras, Del Rosario and Quesada lamented that, although women represent 40% of the workforce of the media, the "glass ceiling" remains in the profession since female firms only account for 27% of opinion articles, according to the recent analysis carried out during a week in the Canarian press.

According to Vivas, "journalism is necessary to improve journalism and equality is justice ".