The financial entity has promoted more than a dozen activities for the elderly in the first half of the year
CaixaBank has successfully closed the comprehensive health program '
Big words', an initiative that, through the Social Action area of the financial entity and with the collaboration of the Trib-Arte association and the City Councils of Las Palmas de Gran Canaria and Gáldar, has managed to boost the socio-cultural offer of both municipalities with a
dozen activities for adults that have been carried out during the first semester of this year.
More than 130 seniors
have benefited from this first edition of the program that places the elderly at the center of the intervention. As highlighted by the head of Social Action at CaixaBank in the Canary Islands, Olga del Pino, "the program moves away from the welfare model that undervalues the important knowledge and desire to continue learning of the group of older people in our society, to take as special protagonist to the elderly person itself».
The different activities of the 'Palabras Mayores' program
have been aimed at people over 60 years of agewith the aim of providing tools, spaces and actions to help improve the physical, mental, emotional and social health of the participants, promoting artistic, physical-sports, scientific and emotional development.
Thus, hiking routes have been made taking advantage of the knowledge that the elders have of the walks and paths in their environment; workshops around the apothecary, to make visible their knowledge about the
natural medicine and healthy eating habits; and science workshops, to deepen the handling of different technological tools and their use in daily life, among other activities.
Closure of the CaixaBank 'Palabras Mayores' programme. /
The coordinator of the project, Marta Martín, has stressed that «for Trib-Arte it has been a great step in the intervention with adults. It has been a great experience that has allowed us to work with more than a hundred older people from Gran Canaria, in addition to 40 professionals and the two town halls. All this has made
Trib-Arte feels very satisfied of the start-up of this pilot experience».
As part of this innovative program, they have also promoted
training workshops for third sector professionalsto make visible new intervention methods, updated and adapted to today's older people, with the incorporation of a space to share good practices among people who work on a daily basis with the older group.
In order to continue putting the knowledge acquired into practice, through the 'Palabras Mayores' programme, an educational kit has been prepared that includes the material used in the different workshops and which will allow activities to be carried out
autonomously older people in places where they are usually found, such as day centers or residences, as well as for people who are isolated at home due to mobility issues.
About CaixaBank's Social Action
CaixaBank is an entity with a deeply social vocation. The entity, a benchmark in socially responsible banking,
maintains a service attitude towards its customers and the whole society in general.
The promotion of social action initiatives and the promotion of volunteering are a way of helping to respond to the challenges demanded by society, while, through financial activity, the entity offers services and
solutions for all kinds of people.
The Social Action strategy focuses on promoting its own social actions, others in collaboration with the 'La Caixa' Foundation, as well as other alliances promoted directly by the bank. Thanks to its territorial capillarity, the CaixaBank branch network, the largest in Spain, with a presence in
2,200 municipalitiescan detect local needs by implementing programs from nearby, as well as supporting the 'La Caixa' Foundation in channeling economic aid to social entities.