Lagerfeld has gone on to the great history of fashion with capital letters and with all of the law, like Fortuny, Balenciaga, Dior or Coco Chanel. He himself icon of contemporary fashion, has been a reference for designers in many aspects. Not only for having directed and designed great collections for Chanel, Fendi or his signature of the same name but also for having managed to create superb shows and for having applied their creativity to products as diverse as an ice cream brand, hotel rooms, motorcycle helmets or videogames . The key to his success was that, whatever he did, he always acted with an absolute lack of nostalgia, being aware that fashion and the desire they generate are always related to the most absolute present.
He was a master in conjugating a powerful and powerful image in his collections with a keen knowledge of the market, which translated into sales and immediate benefits for those companies in which he applied his creativity.
It could be said that Spanish fashion is in mourning: a few weeks ago we lost one of our key figures in contemporary Spanish fashion, Elio Berhanyer. With Lagerfeld the great orchestra director of international fashion is leaving.
(Modesto Lomba is creative director of Devota & Lomba and president of the Association Creators of Fashion of Spain)