Mexicans are here to stay | Economy

Mexicans are here to stay | Economy



The entry into Spain of investments from Mexicoor it has multiplied by 1.5 in the last ten years. The reason that is often used whenever capital from Latin America increases is that Spain operates as a "gateway" to Europe. But the explanation is, by excessively general, little illuminating. If you want to start at the beginning, you should first indicate the consolidation of Mexican companies with liquidity and capacity to invest outside their borders; companies that, unlike what happened in previous decades, do not depend solely and exclusively on oil. Mexico has long ceased to be, in business terms, petro-dependent. If anything demonstrates the expansion of Mexican capital in Spain is that Mexico has ceased to be, at least in its financial image, an "emerging" country, a passive subject of investment from abroad.

The starting point, as it is said, is that Mexican companies have appeared with the financial muscle needed to invest abroad and the willingness to do so. All this is easier to say than to do; To build a push to export direct investments not only have to have money, but also the ability to identify which are the markets that can offer greater profitability. A definition that, in turn, is made up of more detailed calculations that require specialized analysis and, most importantly, business sense: political stability, economic and labor regularity, faculty to empathize with the environments, clinical evaluation of the exchange rate, potential of national expansion and in the surrounding economic area of ​​the country where it is going to invest … When you get all the pieces to mesh, the click sounds and Mexico becomes a great foreign investor in Spain.

This is not enough, however, to explain all the reasons for the Mexican investment in Spain. There are specific motivations derived from the characteristics of the Mexican and Spanish economy. It is no coincidence that Mexico's money is concentrated in two fundamental markets, with vast connections between each other: the hotelier and the restaurant industry. For the capital of Mexico, the Spanish economy has not yet exhausted its potential for expansion. It is an analysis from the outside that has its value, insofar as it denies or does not take into account the alerts on the Spanish tourism slowdown, highlighted in a thick line by the return of competition from other Mediterranean countries. The crux of this apparent divergence is that profitability is sought in the highest tourist rents. In Spain there is an infrastructure developed for this type of tourism of higher quality that can be exploited.

The restoration is another safe target. In Spanish society, franchises work well and still have a margin of growth. The appetizing segment of the market is not that of high restoration, because the cost of innovation limits, when it does not impede, profitability, but that of medium and low prices; Spaniards, as a consequence of obvious social changes, need to eat out of the house more and more frequently and that is a splendid business opportunity. Mexican investment is here to stay. Spanish investments in Latin America also remained. Once the investment catches and exceeds an adaptation phase, which in the case of countries with the same language is very short, the probability of permanence approaches 80%.

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