Sat. Apr 20th, 2019

Mercadona opens the doors of its first 'coinnovacin' center in the Canary Islands - La Provincia

Mercadona opens the doors of its first 'coinnovacin' center in the Canary Islands - La Provincia

Mercadona has opened in Gran Canaria which is its first center of 'coinnovation' of the islands, with the aim of promoting new products in collaboration with customers, the company informed on Saturday through a statement.

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It is placed in concrete in its shop of Crossing of Melenara, in Telde (Gran Canaria) and will join the other 18 centers of this type that the food chain has in Spain and Portugal.

In all of them, they specify, "9,000 sessions have been held with the 'bosses' - as in Mercadona they call the clients - during 2018 to innovate together".

The idea is to jointly develop products "chords" to their tastes, detecting "needs", "introduce improvements and launch innovations in the five businesses that encompass all the products marketed by the chain: food (fresh and dried), beverages, cleaning of the home, personal hygiene and pet care ".

The Melenara center has a product tasting and cooking room for participatory sessions and includes washing machines to test cleaning products. It is, they argue, "a differential collaborative model that generates a higher rate of success in launches."
The company seeks to "learn with customers", "listen to their comments and innovate with them" both to "introduce new products" and to achieve "improvements in existing ones" through a "circular" model.

In fact, and according to the study 'The value of joint innovation' carried out by the Institut Cerdá, "the success rate of new products launched by Mercadona is 82 percent, while the average for the sector is 24 percent. percent".

"Mercadona has a team of more than 1,000 people dedicated to innovation in different areas: product, processes, organizational changes and prescription," they explain.

The company has specified that in 2018 I created a total of "180 new jobs of stable and quality employment" in the Canary Islands, with a workforce of up to 4,511 people.

Last year Mercadona opened two stores, the first store in La Palma, more specifically in Breña Alta, and another in Telde, in Cruce de Melenara, with 86 stores in the Islands.

It also reformed 12 centers with the new model of 'efficient store', which provide "better service and a more spacious and warm design, greater connectivity through state-of-the-art devices that streamline processes, more ergonomics in the workplace; and an increase in energy savings, with the incorporation of measures that reduce consumption up to 40 percent. " All this with an investment of 39.4 million euros.

Mercadona has explained that its objective is to make a "policy of sustainable social action" to "return part of what it receives" to society. "With this objective, the Social Responsibility Plan of the company is developed, which addresses the social and ethical component through different sustainable lines of action that reinforce its commitment to shared growth," they point out.

As part of this policy, Mercadona works on the Sustainable Urban Distribution Project and the improvement of air quality in cities through trucks and vans powered by cleaner and more efficient technologies, as well as in the construction of garden roofs and vertical gardens in their stores

Another strategic line of the Mercadona Social Responsibility Plan is environmental sustainability. For this, Mercadona has its own Environmental Management System, focused on logistics optimization, energy efficiency and waste reduction; part of this system is based on the principles of the Circular Economy and seeks jointly with suppliers the conversion of waste into new resources.

In this line, highlight that the company continues to develop its social action plan through support to various institutions and social entities of the Canary Islands, where in addition to the agreements reached with entities such as the Food Banks of Las Palmas and Tenerife (Bancoteide), and Cáritas Diocesanas de Gran Canaria and Tenerife; It also collaborates with seven soup kitchens with daily deliveries of products of first necessity, such as: the Social Dining Room of Cáritas Diocesana de Canarias (Gran Canaria), Nª. Sra. Del Carmen (Gran Canaria), La Milagrosa (Sister Lorenza Community, Gran Canaria), El Refugio Majorero (Fuerteventura), Modern Christian Mission (Fuerteventura), Canary Flora Flora Foundation (Lanzarote) La Milagrosa Social Welfare Workplace Noria (Tenerife) and the Padre Laraña Association (Tenerife).

These different initiatives in which he has participated in the Canary Islands have involved the donation and redistribution of 556 tons of food during 2018. Mercadona collaborates with more than 170 soup kitchens and 60 food banks and other social entities throughout Spain, to which he donates daily food, and participate in food collection campaigns. It also works with more than 33 foundations and occupational centers in the decoration of its stores with trencadís murals, made by more than 1,000 people with intellectual disabilities.


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