Mercadona continues unstoppable in Portugal, the first country where it invests beyond Spain. His landing in Portuguese lands started less than two years ago and now reinforces their presence with the upcoming opening of nine stores.
It will be throughout this 2021 when five more supermarkets become reality in Port, two in Aveiro and two in Braga, the geographic strip in which it has begun its conquest of the neighboring country.
In this way, when this phase ends, they will already be 29 the stores that the Spanish brand will have on Portuguese soil, with the clear objective of continuing to grow and reach the first position in the market share of this segment.
Its rise remains at levels even higher than expected, benefiting from an environment not too well exploited by indigenous firms, whose most common range is reduced to Mini Price Y Pingo Doce, although Continente takes the cake with its commitment to large areas in shopping centers such as Vasco da Gama or Colombo, both in Lisbon.
In addition, Mercadona is building a logistics warehouse in Póvoa de Varzim, just 37 kilometers from Port, which will open its doors in 2022 after 20 million euros.
The ambitious expansion plan will translate into 500 new jobs, so it is not at all strange that the north of Portugal receives the company from the Valencian Community with open arms, as it maintains its commitment to the other half of the Iberian Peninsula despite the current difficult circumstances.
The Levantine wholesaler plans to manage the flood of stores with the label of ‘sustainable‘. In fact, the company states: “We intend to convey to customers and employees the actions that are being developed with a view to reducing plastics and managing waste.”
Together with the Granada cooperative Covran, Mercadona leads the expansion of Spanish companies in Portugal … to the point that the two already control a quarter of the ‘pie’ of supermarkets on the other side of the border, according to a study prepared to Alimarket Large Consumption.
Covirán already accumulates a greater implantation in Portuguese territory, as evidenced by its tree of establishments in Azores, Madeira, Beja, Bragança, Coimbra, Setubal, Santarém, Leiria, Guard Porto, Viseu, Aveiro, Braga, Castelo Branco, Évora, Faro, Portalegre, Lisbon and Porto.
Almost two years ago, Mercadona burst with great expectations in Canidelo, five kilometers east of the city of Portuguese wine. An amount of 160 million euros made clear his move to become strong in the midst of the Portuguese roots.
The firm has taken advantage of the fact that Portugal has become fashionable and the business possibilities have increased in geometric progression, so that the company led by Juan Roig it has not wanted to lose the opportunity to extend its leadership to the whole of the Iberian Peninsula.
An innovation center in Matosinhos, outside of Port and next to the district of Foz, draws the complete panorama of the Valencian entrepreneur. The starting point was based on the commercial relationship with 300 local suppliers, who began with purchases worth 203 million euros. Always with the adaptation to the reality of indigenous consumption in the spotlight: a palpable fact from the first moment, especially if we appreciate that the Portuguese have been used to the succession of specific offers for years.
The offices in Lisbon add a deeper profile about the presence of the spanish business icon, with the objective set in the years 2022 and 2023, since the trip to the Portuguese capital is among its priority plans, in accordance with the planned program.
Models Mercadona Y Covran They are causing an impact on the business community, which sees the need to broaden horizons in the current difficult context. Thus, the president of the Luso-Spanish Chamber of Commerce, Enrique SantosHe stated: “Companies must keep up the pace of work and look for new solutions. At this time, innovation plays an important role. But it is true that sectors such as hotels and restaurants, so harshly beaten, do not have it easy to find outlets, no matter how hard they search.
In any case, he explains: «Companies keep contacting us, seeking our services and support for their activities. We have noticed an increase in demands from Spanish companies looking for products and services in the portuguese market, perhaps because of the situation in Asian markets. This means that other closer markets are being consulted, such as Portugal ”.
In addition to his work, highlights the Interregional Cross-Border Cooperation Program Spain-Portugal, promoted by the European Union. In this way, advice is given to entrepreneurs on previously unexplored paths to promote joint development. This project has activated “trust building across borders”.