Watch TV for free when you want and without advertising breaks seems to have the days counted. Mediaset Spain will start its new digital distribution project in just one week contents which is named Mitele Plus. It's about the platform already existing in the audiovisual platform but with some advantages for those subscribers of payment.
The first phase of Mitele Plus will have a base rate of 2.5 euros per month for those users who want it, who can enjoy the a-la-carte program of Mediaset without advertising breaks. According to the chain, new products and exclusive content will be gradually incorporated into this initial offer.
Another cheaper option will be to pay a year of blow for 25 euros. Mitele Plus can be seen in its version for computer, mobile devices and for the main brands of Smart TV. All the content can be accessed, live or on demand, without any type of commercial prescription for each of them.
According to those responsible for the chain, this release "supposes the starting point of the development of an ambitious digital transformation plan that will reinforce television as a half leader. " In this sense, Mediaset España works since 2017 with a multidisciplinary team called MediasetData, composed of heads of Technology, Content and Digital Commercial departments, in a series of projects based on bigdata and artificial intelligence for the creation of new personalized communication formulas and segmented.