More than 10 million users changed their fixed broadband and mobile telephony companies in 2018, thanks to portability, the regulated procedure that allows them to switch to another operator free of charge and keeping the number. In that bitter battle for steal legally the clients, MoreMobile It came out as an absolute winner last year, by managing to snatch from its rivals 600,000 mobile lines and 272,000 fixed lines and Internet (ADSL and fiber), thanks to its four main mobile brands (Yoigo, Pepephone, MásMóvil and LlamaYa), according to figures of the sector to which EL PAÍS has had access.
Users are becoming less and less faithful to their companies. The irruption of telecommunications service packages (fixed, mobile, Internet and television) has led to an unprecedented commercial war because companies are aware that winning a customer takes several lines and all their consumption. As a result, in 2018 all company record changes were broken: 7.5 million mobile lines and 2.5 million fixed and broadband were passed to other operators by this procedure, surpassing 2017 figures by almost one million , and pulverizing the previous record of 2013 of mobile portability (then, there was hardly any fixed portability because the packages had not been generalized yet).
The victory of MásMóvil in this Stole The legal nature of clients has special relevance because it occurs despite the fact that the only national operator that does not have its own television offer, and in the middle of the football warl, for whose rights Movistar, Orange and Vodafone have paid 1,300 million euros this season. A money that MásMóvil saves by giving up that battle, although it has reached an agreement with Agile TV, a company that allows access through the Internet to the contents of payment platforms in a unified way, to include television in your packages. The service is now in a pilot phase for 1,000 customers and its massive commercial launch is expected in the first quarter of 2019.
The big losers of portability in 2018 were the three big ones – Movistar, Vodafone and Orange – which, together, lost more than 900,000 mobile numbers and 440,000 landline and Internet. The most affected by the portability figures has been Vodafone, which yielded 120,000 fixed telephony and Internet lines and 550,000 mobile lines to the competition. Mobile portability is much higher than fixed because each broadband client has several extra mobile lines associated with it. That is, with each fixed line and broadband, they carry between two and three mobile lines associated with the same package.
Movistar slows mobile bleeding but loses 350,000 fixed and Internet lines
The subsidiary of the British company suffered especially in the months of August and September, coinciding with the start of the football season, which intensified the flight of customers after the decision of the operator to give up issuing this season 2018-2019 the Partidazo of the League and the European competitions (Champions League and UEFA Europa League. Only in those two months, Vodafone lost 150,000 mobile lines and 70,000 from the Internet, although it then recovered part of the lost ground in the last three months of the year, according to provisional figures for the end of the year pending confirmation by the CNMC. For its part, Orange with all its brands (Orange, Jazztel, Simyo and Amena) yielded 355,000 mobile lines but won 33,000 fixed lines in 2018.
The effect of football is diluted
Telefónica continued in 2018 in negative portability figures, although it significantly consisted in bleeding in mobile lines with respect to previous years. It yielded to its competitors 28,000 lines of mobile compared to the 130,000 that was left in 2017. However, it suffered a tumble in landline and broadband losing 350,000 lines, and being the operator that performed worst in this segment.
Vodafone noticed the effect of football and gave away 675,000 broadband and mobile lines
Movistar lived a record portability summer precisely because of its commitment to content and, in particular, football. In the months of August and September, it gained 22,500 broadband customers and 100,000 mobile customers. But, contrary to what happened to Vodafone, the pull of football to attract customers of its rivals was diluted in the last quarter in which it returned to negative numbers.
Telefónica has put all the meat in the spit in its television offer. Only in football, its main attraction, has committed an expenditure of more than 4,000 million euros in five years. In addition, he has been involved in the series' own production and recently added Netflix to his grill.
Cableros and OMV
Apart from the four major national operators, Euskaltel, which acquired the other two cable companies from the north (the Galician R and the Asturian Telecable), recorded an annual positive net balance of 25,000 fixed broadband customers, although it suffered a flight of subscribers of mobile, and yielded 6,000 in the year.
As for the so-called virtual mobile operators (MVNO), those who do not have a network, the absolute winner was the Romanian DIGI mobil, which achieved a positive net balance of 200,000 customers thanks to its aggressive rates and its specialization in the large immigrant community. of Romanian origin.