The sound and visual exhibition ‘Life and Work of Frida Kahlo‘, designed, produced and promoted by ACCIONA from its area of management and cultural production ACCIONA Cultural Engineering, will be inaugurated this coming Thursday, December 2, in an exhibition space created ‘ad hoc’ for this exhibition in the Madrid neighborhood of Delicias. The sample will visit other Spanish, European and Asian cities, among them, Barcelona, Copenhagen or Bangkok.
According to the company, ‘Life and Work of Frida Kahlo’ offers the visitor an experience halfway between cinema, large-scale audiovisual spectacle and traditional museums, which pays tribute to this Mexican painter through more than a hundred plastic, literary and photographic works. Through 2,500 animated frames hand-painted by various artists, the exhibition brings to life the masterpieces of Frida Kahlo.
To do this, ACCIONA Ingeniería Cultural has designed an exhibition space in an old bus depot -the Instant Theater, at 20 Palos de la Frontera street- which has 1,129 square meters of HD projection surface (including walls and floors) and 38 state-of-the-art projectors.
The exhibition has been curated by Roxana Velásquez Martínez del Campo, executive director of the San Diego Museum of Art, and Deidré Guevara, curator of the exhibition ‘Frida y yo’, at the Georges Pompidou Museum in Paris.
The goal of Life and Work of Frida Kahlo is bring to the general public some of the masterpieces of the painter (such as his famous self-portraits, ‘The Wounded Deer’ or the one dedicated to Doctor Eloesser) and others less known (such as ‘The suicide of Dorothy Hale’, or ‘What the water gave me’), but also contextualize his figure and put highlighted your resilience and personal strength.
For this, the exhibition offers an artistic interpretation of the work and life of Frida Kahlo, inviting the visitor to discover her many facets: as a woman, as a painter and as a historical figure.
The narration is organized into three main themes. The first part shows the artist in all her splendor, creating a parallel between Frida’s work and testimonies from her contemporaries to convey to the public the relevance of the painter in the intellectual and artistic environment of her time. The second part introduces its most intimate side. It presents the Kahlo family, alluding to the artist’s roots and friendships, and delves into a key event in her history, the traumatic accident that led to her rebirth as a painter. The third part recreates the Blue House, the home where Frida Kahlo was born, lived, painted and died.
The creative and production techniques used to develop the audiovisual piece have sought the best way to reproduce and reinterpret the artist’s pictorial style. In this sense, a graphic investigation of his painting has been carried out in order to give life to elements and characters of his work from numerous hand-made sketches. Likewise, for recreate environments and contextualize events in your lifeIllustrations have been created that mix photos, drawings and collages, in a symbolic and surreal interpretation of Frida’s world.
In parallel, each scene has been worked musically for the creation of an original soundtrack by composer and pianist Arturo Cardelús, nominated for a Goya award. In musical composition, cinematographic techniques have been used with the aim of establishing emotional rhythms and enhancing the visual narrative, making use of a great diversity of instruments and sound effects, which have been combined with traditional European and Mexican music, in clear reference to the origins of the artist. The soundtrack has been recorded with the Budapest Art Orchestra by the hand of its conductor, Peter Pejtsik.
The visit has an estimated duration of one hour and a maximum capacity of 230 people, which will be adjusted based on sanitary conditions to guarantee safety against Covid-19, according to ACCIONA.
The sample also seeks a positive environmental and social impact in Spain and Mexico taking this objective into account from the conception of the exhibition, for which a regenerative design has been carried out that includes the analysis of the entire life cycle of the materials used, as well as an exhaustive evaluation of energy efficiency.
In this way, ‘Life and Work of Frida Kahlo’ will be CO2 neutral, like all the exhibitions carried out by ACCIONA Ingeniería Cultural. For it, CO2 emissions are minimized and those that are unavoidable are calculated and compensated through the acquisition of Emission Reduction Certificates (CER), granted by the United Nations Framework Convention on Climate Change.
Furthermore, ACCIONA is committed to leaving a permanent positive footprint with its projects. In this case, tree plantations will be carried out in both Mexico and Madrid, in coordination with local authorities and within the framework of renaturation projects. The entire process is endorsed by the UNE-ISO 20121: 2013 certification.