February 27, 2021

Madrid Design Festival shows design as an engine to improve the world



Madrid, Feb 1 (EFE) .- The fourth edition of the Madrid Design Festival (MDF) started this Monday with the purpose of showing design as an engine to transform and improve the world “that needs to be redesigned, in addition to rethinking the use of their resources”.

At this key moment in our history, with this pandemic, it becomes clear that “the world needs to redesign itself and rethink the use of resources, the way we relate to each other and the way to face the future,” the director said at a press conference of the event, Álvaro Matías.

As on other occasions, the Fernán Gómez Cultural Center of the Villa will be the headquarters of this new edition in which, in addition to taking the pulse of the effervescence of design, “an immediate future is imagined”, adds Matías.

Until March 31, you will be able to enjoy multiple initiatives such as the exhibition “Emergency! Designs against covid-19 !, promoted by the Barcelona Design Museum.

In this sample the design has given a rapid response to the urgent needs of the health crisis “with protection elements, machinery or graphics linked to communication and information campaigns,” he explains.

“Design is capable of responding to complex problems,” says Matías, who claims design as a necessary discipline, “beyond its artistic or cultural value.”

From a strategic, economic, urban or environmental point of view, design marks the day to day. “The incorporation of design helps businesses and generate wealth and well-being.”

Another novelty is that for the first time the exhibition “Connected” will arrive in Spain, a project that has challenged international designers to create a table that can respond to the needs of the new multifunctional homes where you live, work and even sports are done.

Within this edition stands out “Valencia, World Capital of Design 2022”, a guest city with a program of exhibitions and activities that comes as a prelude to the events planned for next year. “It is a region with an important artisan history and a great reference in design.”

Graphic design, crafts, fashion, architecture, interior design or gastronomy are the highlights of this festival that invites you to discover the design of professionals such as the architect Patricia Urquiola and designers such as Javier Mariscal, Ana Locking, Paula Scher, Moritz Valdemeyer, Carme Pinós, Joanie Lemercier, Cruz Novillo, Lucas Muñoz, Álvaro Catalán de Ocón, Manuel Fernández or Diego Guerrero.

Madrid Design Festival 2021 has 58 exhibitions, 183 activities and 512 professionals and 72 institutions participate, brands in a hybrid format in which the presence coexists with a wide digital proposal and audiovisual content.

The festival has wanted to reinforce its programming with an ambitious audiovisual offer. IKEA premieres the documentary “Redesigning Tomorrow”, in which international experts analyze the challenges of our future as a species on this planet.

The Madrid Design Festival Awards 2021 recognize the work of the designer Jaime Hayon and the SelgasCano architecture studio.

.



Source link