The beginnings are not easy and the Mad Cool knows it, because the premieres of their previous editions could well be summarized with the name of a song by Rosalia: Badly. But precisely this Wednesday in Madrid, the author of The Bad Will, He worked the miracle and led the welcome day of a festival that has lit the fuse of its fourth edition honoring another of its themes: With Height. The guilt of this tense calm has many things, but above all, that on this first day in the room there was 40,000 people and not 80,000, that this year the event has one less scenario and that transport and access to this musical festival are much better organized than last year.
On this initial day the doors of the oasis of Valdebebas were opened in the early afternoon and the curtain closed shortly after midnight. Entering was easier than I remembered, there were fewer stones on the way –literal–, the Space Mad Cool was gleaming, with new grass and a star toy –without missing the ferris wheel–, the bumper cars of the Vibra Mahou stage. On this track people jumped to the rhythm of Tequila, because the truth is that in this musical welcome everything flowed, as in the village parties. And it is that at times, the festival seemed like a festival, with an audience that was releasing a new shirt, and that for the first time in a long time, was surprised jumping without worrying about anything. No, the chaos has not yet reached the festival.
In addition to the performances of Rosalía Y Bring Me The Horizon, another 14 bands performed in the four stages planned for this festival day, including the winning band of the Mad Cool Talent UK emerging bands contest: The Gulps. The poster was completed Metronomy, Lykke Li, The Cat Empire, Don Broco, The Amazons, Viagra Boys, Whispering Sons, Griz, The Parrots, Anier, Fusa Nocta, Blake Y Favx
Now, the Mad Cool starts
The Mad Cool program will live from Thursday to Saturday three days of celebration. The machines will be fully operational with a first day that will start at 5:00 pm and will feature the performances of Bon Iver, Vampire Weekend, The Chemical Brothers, Noel Gallagher's High Flying Birds, the winner of 8 Grammy Awards Ms. Lauryn Hll, as well as Lewis Capaldi, Disclosure, The Hives and the legend Iggy Pop.
The Smashing Pumpkins, The National and Vetusta Morla complete the podium on Friday, a day that will also feature Sharon Van Etten, Miles Kane, Marina, Empire of the Sun, Vince Staples, American Authors, Eric Prydz or the Spanish Cariño. On Saturday, the closing day, another eleven hours of music –until 04.30 in the morning– will take the festivaleros to enjoy the concerts of The Cure, Robyn, Gossip, Cat Power, Years And Years, The 1975 and Prophets of Rage.
The festival attracted a total of 240,000 attendees in 2018 and this year it expects to exceed 200,000. Of course, this time it will have a daily capacity of 75,000 people, 5,000 less than last year, when it managed to exhaust tickets. On this occasion, the tickets continue to sell for 175 euros, while tickets to attend each of the days can still be purchased for 79 euros.