The City of London does not expressly contemplate the ban on olive oil ads in subway stations, as part of the campaign against childhood obesity launched by Mayor Sajid Khan. EL PAÍS made this Friday echo of the news, published by several British and Spanish media, that among the products that could not be publicized were butter, pesto, cubes of chicken or veal concentrate and olive oil .
It was a false conclusion, derived from the method that the City has decided to use to indicate the food that it considers "junk food". It is a replica of the system established by the Public Health Agency of the British Government, which establishes a balance between the content of vegetables, fibers or proteins of these products and the saturated fats, sugar or salt used in its preparation. It is a basic caloric index, and that led some media to include pressed juice from olives, which has a high level of calories.
Consulted by EL PAÍS, the City of London has avoided entering into the specific detail of the foods that will be censored, but has made it clear that olive oil would fall within the exceptions. "This measure is intended to prevent advertising of products specifically designed and intended for children, and advertisers have the right to demand an exception for their products if they are not in this field," said Jim Ranger, spokesman for the office press release from the mayor of the British capital.