LLYC acquires 75% of the Mexican company BESO for 7.2 million




LLYC takes a further step in its growth strategy with the acquisition of 75% of the Mexican agency BESO for 7.2 million euros, as reported by the communication and public affairs consultancy, which has specified that the initial price can be seen adjusted on the basis of the evolution of the results from 2021 to 2024.

The two founding partners of BESO, José Beker and Federico Isuani, will continue to have participation and will be in charge of the company’s business. They will join LLYC’s ‘Deep Digital Business global’ team led by Adolfo Corujo and will participate in different instances of the structure and operation of the Americas.

The sum of LLYC and BESO creates a group in that market with a total income of 19 million euros (12 million income from fees) and a staff of about 250 professionals.

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