The communication and public affairs consultant Llorente & Cuenca (Llyc) Billed 43.1 million euros in 2019, up 12.4%, a figure that represents the best result in the company's history. The founding partner and president of Llyc, José Antonio Llorente, has positively valued the "good" results of last year, which have met "ambitious goals." “The consolidation of our operations, the management by regions, the orientation of the brand towards a global consulting service focused on the needs of the clients, or the incorporation of new talent are undoubtedly behind this growth,” he stressed.
Llorente has emphasized that the results encourage the company to overcome and focus its activity towards the anticipation of the challenges faced by its customers and to be able to provide them with “effective, global and innovative” responses. Llyc has its own offices in Europe (Spain, Portugal), Latin America (Argentina, Brazil, Colombia, Chile, Ecuador, Mexico, Panama, Peru, Dominican Republic) and the United States (Miami and the Latam Desk in New York and Washington) . Currently, Llyc's operations in America contribute 55% of the company's revenues. In 2019, he highlighted the growth of Spain, which grew 21%, as did Brazil (the largest operation of the company outside Spain) with a team of almost one hundred professionals; Mexico grew 20%; Portugal did it 19%; and Colombia, 18%.
On the other hand, in 2019 the number of professionals grew 12%, with 610 employees. Of the total incorporations that occurred, 16 were for management positions, while the internal promotion was "very significant".
In the previous year, Llyc adapted its value proposition to the current disruptive context to offer the "best" solutions to the challenges of its customers. The refocusing the strategy involved a ‘rebranding’ project which materialized in a new brand and corporate image. For the 2020-2022 triennium, the company has among its plans to accelerate growth via acquisitions and concentrate investments in the digital transformation of the business. Llorente has explained that investments in technology they will be the first chapter of the investment strategy, with the aim of reaching a “very prominent” position in the sector.
Llyc has achieved 71 new awards in the international and regional competitions of the communication, creativity and business sector. Among his most awarded projects are: "The Sense of Cocoa", for BBVA; “GeneradorES”, for Coca-Cola Spain; "Screen Pollution" by Multiópticas; and Wood Made Stories magazine by Sonae Arauco.