The social network oriented to commercial relationsLinkedInannounced that they aretesting the ‘Stories’on the platform internally in order to facilitate and encourage conversations between users, and that these tests will reach their users “in the coming months”.
The ‘Stories’ or stories are messages, images or short videos that areavailable for a certain time.This format has gained popularity in recent years thanks to applications such as Instagram or Snapchat that use it.
In order to give users new communication possibilities, LinkedIn has announced the future integration of ‘Stories’ into its ‘app’ as explained by the platform’s content products manager, Pete Davies.
In recent years, LinkedIn has been adding features such as‘Newsletters’, live videos, trend news or reactionsto encourage conversation between users. According to the company, the interactions have increased by 25 percent in the last year.
At the moment the company is experimenting internally with its own version of the ‘Stories’, but Davies has confirmed that it will be extended in the coming months to its users.
The company believes that in addition to encouraging communication, alsohelp users show the most important parts of their eventsor the possibility of giving tips and tricks to work more efficiently.