Liga Santander 2018-19: LaLiga of the 1,000 million

Santander League 2018-19TORecord in signings in the summer and winter markets

ANDThe economic power of LaLiga is beyond doubt. In season 2018-19, the teams of the competition have spent a total of 955 million euros in reinforcements adding the periods of summer and winter signings. These numbers suppose an increase of the ten percent with respect to the previous campaign. These are figures detailed in the new Football Transfer Review report, prepared by Prime Time Sport, whose CEO is Esteve Calzada, and which was presented yesterday at the Johan Cruyff Institute in Barcelona.
The growth of the winter market, the strategic signings, the recession of the Premier and the growth of Calcium are other keys of this complete analysis.

Traditionally, summer is the favorite of clubs to sign. Anyway, in the last years the sports managers pay more attention to the opportunities that presents January. This season, the LaLiga teams have disbursed 71 million in this period, the second highest figure in history. It is only behind 2017-18, when 311 were spent, counting Coutinho (155) and Diego Costa (55). These calculations do not include the arrival of Frenkie De Jong in Barcelona, since the player still belongs to Ajax. The culs have paid 75 million per l, plus 11 in variables.
The white club has allocated 163 million to signings in the 2018-19 season, in all the windows. They are followed by Barcelona and Valencia (127) and, finally, the Attico de Madrid (124). Real Madrid was also the one that paid the most money for a player in the January period when paying 17 for Brahim. Betis, second, disbursed 14 in Diego Lainez, followed by Betis, who took Iborra by 10.
These spectacular numbers represent what was spent by clubs in the five major leagues of the old continent throughout 2018-19. The figure is the second largest investment in signings of all history, according to the report of Prime Time Sport exposed yesterday in Barcelona, only surpassed by the 5,300 of the last campaign.
English football is the one that has spent the most on signings in the 2018-19 campaign, adding the summer and winter markets. In this last period, he has sold 107 million euros, the leader of all Europe. Its total investment amounts to 1,590. In spite of everything, it is the competition that has lost the most percentage of investment: 22 percent less than in 2017-18. On the contrary, Calcium is the competition that has increased its disbursement the most. 37 percent, up to a total of 1,199 kilos. Milan and Juventus make it clear that Italian football is experiencing a sweet moment: it is recovering at a remarkable pace.
Milan and Juventus
The rossoneros were the most paid in the winter market of 2019: 70 million for Paquet and Piatek. La Vecchia Signora, meanwhile, lead the figures in summer, with 257 kilos. Much of the blame was the arrival of the exmadridista Cristiano Ronaldo. Juventus have not signed this winter, although this figure also makes him the team of the five major leagues that has spent the most in 2018-19. On the other hand, Rome, which also did not invest in January, invested 126 in summer. This scenario supposes the record of historical investment of Series A, with 1,200 in this course.
Dortmund are very clear about their transfer policy: betting on young footballers and getting an important economic performance in the future. This bet, which has been applied for several seasons, works very well for Borussia, the team that has sold the most in these last two seasons. In total, the German leaders have already entered a total of 302 million euros in sales. Without going any further, in this winter market has transferred by value of 64 kilos, the first.
Perhaps inspired by the actions of Borussia, in the offices of the big clubs the tendency is to capture the talent as soon as possible. "Nobody wants to lose the opportunity to have the future Neymar as soon as possible and to avoid paying 150 million euros later," Esteve Calzada summarized. One of the most recent examples, although not included in the report at an economic level, is that of Frenkie de Jong, only 21 years old. The Barcelona, unseating the PSG in the bid for the midfielder, has tied one of the players with more future in their position, ensuring continuity for their style of play.
The amount that the clubs will receive for the retransmission rights will not experience a big change. Esteve Calzada augur a slight containment of expenditure in this regard. "No significant increases are expected in this concept and the madness of the sign, except in specific cases, be less," the CEO of Prime Time Sport explained in his presentation.
The Basque teams are still the LaLiga clubs that most bet on their homegrown players. Athletic us to 17 players trained at home and Real Sociedad, to 16. The Barcelona is out of the top three in this particular classification for the fourth consecutive year.