The mermaid has announced that it will continue with its expansion plan, despite the impact on the economy of Covid-19 and It has already been eight openings so far this year. Specifically, as reported by the company in a statement, it plans to add two new establishments in the remainder of the year. Furthermore, at the ten new openings With which they want to close 2020, four comprehensive reforms are added in four more stores, in which they have implemented their new store model.
The Spanish chain specialized in frozen foods will focus the new openings in areas such as Tarragona, Sant Boi, Gerona or Fuenlabrada (Madrid). Along these lines, this year it has opened in areas where it did not have a presence, such as Ibiza or Argentona (Barcelona). This first store has been opened as a franchise, a modality with which La Sirena seeks further expansion.
The company, which owns throughout Spain 258 stores and employs more than 1,200 people, will thus close an exercise in which they have created 25 new jobs and almost 250 temporary hires for the next Christmas season.
The firm that is controlled by the British investment fund OpCapita also wants keep growing in the online channel and through its agreements with other distributors such as Eroski, Carrefour or Binepreu, as well as through its presence on platforms such as Glovo.